Marketing Manager

Role Description

The Marketing Manager leads DTO Law's marketing and business development function. The role owns the development of marketing strategy to support business priorities as well as overall brand visibility, AI search positioning, CRM pipeline tracking, and partner-facing business development support.

The position reports to the Managing Partner with a dotted line to the Chief Operating Officer and manages a Marketing Assistant in the firm's New York office. The Marketing Manager will translate the firm's strategic marketing work, including DTO's AI search marketing initiatives, into operational reality and will demonstrate measurable ROI against agreed-upon KPIs.

Primary Responsibilities

• Strategic Marketing and AI Search Visibility
  • Own the firm's AI search visibility strategy, including the quarterly AI Visibility Report presented to the partnership and the content program that supports it.
  • Run AI visibility audits across ChatGPT, Copilot, and Claude for the firm's priority practice areas, named partners, and senior associates.
  • Build the firm's content approach, focused on structured, scenario-specific questions that generative AI tools surface when sophisticated clients are evaluating counsel.
  • Lead the firm's named-attorney digital footprint program: bylined articles, podcast appearances, named panel participation, and quoted commentary in trade and business press.
  • Own the firm's Wikipedia strategy, evaluate notability for partners and senior associates, and keep existing entries factually current.
  • Conduct LinkedIn profile audits for partners and senior associates.
• Business Development and CRM Leadership
  • Serve as the firm's owner of InterAction, the CRM and business development system of record.
  • Coach and support partners through individual business plans, outreach cadences, and the firm's discipline around incremental BD activity.
  • Ensure attorney touchpoints, contacts, and BD activity are captured in InterAction with consistency.
  • Track inbound lead sources, including AI-referred traffic where identifiable.
  • Lead the firm's external BD programming, including association sponsorships, industry tradeshows, and client meet and greets.
  • Track ROI on BD activity and make strategic recommendations on participation in key conferences.
• Brand, Content, and Editorial Program
  • Own the firm's 12-month editorial calendar.
  • Own the firm website: ongoing review and refresh.
  • Edit, refine, and finalize attorney-authored content for placement.
  • Produce visual-first, editorial-style infographics.
  • Lead submissions and rankings strategy for recognized directories.
• AI Tools and Marketing Operations
  • Operate as the firm's marketing AI power user.
  • Build and maintain custom AI skills, scheduled agents, and prompt libraries.
  • Define and track marketing KPIs.
  • Own and track the marketing budget.
• Firm Events and Retreats
  • Lead end-to-end planning and execution of firm events.
  • Own venue research, site visits, and vendor sourcing.
  • Manage event procurement, run-of-show, logistics, and budget tracking.
  • Provide onsite leadership during retreats and major firm events.
  • Build institutional memory: maintain a centralized record of vendors and venues.
• Team Leadership and Department Operations
  • Manage, mentor, and develop the Marketing Assistant in the New York office.
  • Oversee execution of departmental operations.
  • Serve as the marketing function's primary point of contact for firm leadership.

Qualifications

• 5 to 10 years of progressive marketing experience, with at least 3 to 5 years in a law firm or professional services environment.
• Demonstrated experience leveraging AI tools, including ChatGPT and Copilot.
• Hands-on experience with legal-industry CRM platforms. InterAction strongly preferred.
• Strong writing, editing, and proofreading skills.
• Direct experience supporting partner-level business development.
• Demonstrated experience planning and executing a range of professional events.
• Track record of producing visual content that performs.
• Experience owning a professional services website.
• Bachelor's degree, or equivalent professional experience.

Preferred Qualifications

• Experience operating an AI search visibility or generative engine optimization program.
• Working knowledge of Wikipedia editorial standards.
• Prior experience producing partner-grade work product.
• Familiarity with Foleon, Canva, and Adobe Creative Suite.
• Familiarity with iManage or comparable document management systems.

Technical Skills

• AI Productivity: ChatGPT, Copilot (Work mode), Claude.
• CRM: InterAction strongly preferred.
• Design: Canva, Adobe Acrobat, Photoshop.
• Document Management: iManage and Sharepoint.
• Office Productivity: Microsoft Office (Word, Excel, PowerPoint, Teams, Outlook).
• Content Management: WordPress and comparable systems.

Personal Attributes

• Independently driven with strategic guidance.
• Genuinely curious about how AI is reshaping legal services marketing.
• Confident in partner-facing communication.
• Treats deadlines, budgets, and follow-through as non-negotiable.
• Maintains confidentiality of firm, attorney, and client information.

Compensation and Benefits

• Competitive compensation commensurate with experience and market.
• Comprehensive benefits package including medical, dental, and vision coverage.
• 401(k) with firm contribution.
• Paid time off and the firm's full benefits program.

EOC Statement

DTO Law is proud to be a minority-owned law firm and a member of the National Association of Minority and Women Owned Law Firms (NAMWOLF). We are fully committed to creating a diverse environment and are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.