Lead Generation Specialist

Lead Generation Specialist

One full-time person, located in Maryland, dedicated to generating qualified leads and making the phones ring consistently for both businesses:

• Bambini Montessori Academy
• Window Depot / Bay Bath Remodel

Core focus: Use whatever tactics work best (ethically) to drive real inquiries, appointments, and calls digital, offline, events, partnerships, or any combination. Track performance rigorously, eliminate what doesn't work, scale what does, and deliver measurable growth in leads and calls.

We provide overall goals and background on current efforts; the person owns strategy and execution with minimal day-to-day supervision. This is a results-driven role, not content creation or posting for its own sake.

Salary & Incentives

• Base salary: $60,000 $70,000 per year (based on experience and track record)
• Bonuses: Monthly or quarterly, directly linked to results (e.g., bonuses for 2050%+ increases in leads/calls) strong performer could reach $70k$90k+ total in year one
• Benefits: Health insurance, paid time off (through Bambini)
• Schedule: Full-time, 40 hours/week, on-site/office-based in Chesapeake Beach, MD, with occasional travel to Gambrills, Ellicott City, or Annapolis area for events, meetings, or promotions

Lead Generation Specialist Generate Calls & Qualified Leads for Two Established MD Businesses

Location: Office-based in Chesapeake Beach, MD (with occasional travel to Gambrills, Ellicott City, or Annapolis area) Pay: $60,000 $70,000 base + performance bonuses Full-time

We're hiring a results-oriented specialist who makes phones ring and fills pipelines using any effective, ethical methods that deliver real inquiries and appointments. No assumptions about "one best channel" prove you can identify and optimize what actually works for local education and home services.

You'll drive growth across:

• Bambini Montessori Academy (premium Montessori childcare in Gambrills & Ellicott City)
• Window Depot & Bay Bath Remodel (windows, doors, siding, bathroom transformations in Annapolis area)

Key Responsibilities

• Identify, test, and execute lead-generation tactics that convert (any channel or method that drives volume and quality)
• Create promotions, outreach, and events that prompt immediate calls or bookings (e.g., consultations, specials, open houses)
• Handle targeted prospecting to reach ideal customers (families for childcare, homeowners for remodels)
• Track all sources: leads, calls, costs, ROI report weekly, adjust fast, and focus on scalable wins
• Own optimization: Eliminate underperformers, amplify winners, aim for consistent month-over-month gains

Who We're Looking For

• Bachelor's degree in marketing, business, communications, or a related field (required)
• 25 years generating leads for local service businesses (childcare/education, home improvement, or similar) with verifiable proof (share metrics like "% increase in calls," "leads per month," etc.)
• Strong multi-channel thinking adaptable, data-driven, no single-tool bias
• Independent executor we set targets, you deliver without constant supervision
• Local to Maryland; able to work on-site in Chesapeake Beach office and travel occasionally to Gambrills, Ellicott City, or Annapolis area

What We Offer

• Competitive base + meaningful bonuses for hitting/exceeding lead/call targets
• Health benefits and paid time off
• Real autonomy to innovate and own results
• Impact on two stable, growing local businesses

Apply with resume + concrete examples of past lead gen success (numbers, tactics that worked, before/after). We're looking for proven doers no generic applicants.