Demand Gen Marketer

Role Description

As a Demand Gen Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels. Specifically, you will:

• Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels.
• Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment.
• Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut.
• Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution.
• Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization.
• Test, iterate, and scale what works.

Qualifications

• Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend.
• You've owned real budget, not a small line item.
• You've run multiple paid channels. LinkedIn, Meta, and beyond - you know how to make them work.
• You back every spend decision with data. CAC, ROAS, pipeline contribution, attribution - you have the rigor to defend your calls.
• You've worked at a fast-growing organization with real ownership. You don't need to be told what to do.
• Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams.

Benefits

• Own B2B paid acquisition across multiple channels with real ownership over budget and performance.
• Work on a product with strong market pull, helping to scale a product that already has growing enterprise demand.
• Blend strategy with execution, influencing channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy.
• Experiment beyond traditional B2B channels, focusing on unconventional distribution and creative marketing ideas.
• Solve a real targeting challenge, rewarding creative, precision targeting over brute-force spend.
• Join a highly analytical and product-minded team that cares deeply about measurement, iteration, and craft.

Why you might not be excited about us

• This is not a pure “media buyer” role; we expect paid marketers to think beyond campaign execution.
• We care deeply about efficiency and accountability; every dollar spent is scrutinized through CAC, ROAS, attribution, and pipeline contribution.
• Things change quickly; budgets, channels, and priorities may shift rapidly based on performance and market feedback.
• You'll need to thrive with autonomy; there won't be overly structured playbooks or layers of management.
• We expect more than 9 to 5; raw hours make an impact at our current stage, but we trust each team member to create a flexible work schedule.