Director, Brand Marketing

Director, Brand Marketing

Raleigh, NC

Azurity Pharmaceuticals is a privately held specialty pharmaceutical company focused on innovative products that meet the needs of underserved patients. Within the ARGO franchise — our hospital-focused, targeted-delivery specialty business — we are preparing to launch D-PLEX100, a locally administered, extended-release surgical anti-infective for the prevention of surgical site infection.

We are seeking a Director, Brand Marketing to drive US HCP brand strategy and in-line marketing execution for D-PLEX100. Reporting to the Senior Director, Brand Marketing (D-PLEX100 brand lead) within the ARGO franchise, this individual leads day-to-day brand operations for the hospital and surgical setting — developing and executing campaigns, messaging, and materials, managing agencies, and supporting launch readiness. D-PLEX100 is an inpatient, DRG-reimbursed product whose adoption is governed at the account level by institutional Pharmacy & Therapeutics (P&T) committees, so HCP demand generation is developed in close coordination with the brand's institutional-access work.

The ideal candidate brings a minimum of 10 years in pharmaceutical or biotech, including at least 5 years of US in-line marketing and launch experience, with hospital, surgical, and/or anti-infective product experience strongly preferred. This is a US-focused, execution-oriented role in a fast-paced, launch-stage environment that rewards a hands-on, collaborative contributor.

Key Responsibilities

• Develop and execute the integrated HCP marketing plan for D-PLEX100 in the hospital and surgical setting, aligned to the brand strategy set by the Senior Director and to corporate and commercial objectives.
• Manage day-to-day brand operations — ensuring timely development, medical/legal/regulatory review, production, and deployment of campaigns, messaging, and materials that optimize brand awareness and performance against established goals.
• Monitor brand performance, KPIs, and market dynamics — including protocol adoption and account-level uptake — and recommend tactical pivots.
• Support primary and secondary market research to build surgeon, pharmacy, and institutional insight and to inform brand tactics.

• Support cross-functional US launch readiness for D-PLEX100 and subsequent indications, contributing brand deliverables to the integrated launch plan and readiness gates.
• Develop US launch materials, field execution tools, and training content, sequenced to regulatory approval and the reimbursement and coding milestones that gate the commercial model.
• Coordinate HCP demand generation with the brand's institutional-access work (formulary tools, P&T submissions, coding support) so promotion and access readiness move together.
• Partner with Medical Affairs, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.

• Execute against D-PLEX100 across its lifecycle stages (pre-launch, launch, growth), managing tactics and budget within the brand plan to maximize impact and return.
• Support indication-expansion planning by developing HCP positioning and demand-generation tactics for new surgical settings as they advance.
• Track the competitive and standard-of-care landscape — including infection-prevention bundles and protocol inertia — and surface implications for brand tactics.
• Work with sales training, commercial partners, and medical and legal teams to develop and implement commercial training for the franchise.

• Serve as a key liaison between marketing and the hospital field force, driving alignment on strategy and messaging.
• Engage surgeon and pharmacy KOLs to gather insight and inform brand planning and positioning.
• Collaborate with external partners, agencies, and vendors to develop omnichannel campaigns tailored to hospital and surgical audiences.

• Execution: campaigns, materials, and field tools are delivered on time, clear medical/legal/regulatory review, and are field-ready at launch.
• Brand performance: awareness, protocol adoption, and account-level uptake track to or ahead of established brand goals.
• Coordination: HCP demand generation is sequenced with institutional-access deliverables so promotion and access readiness stay aligned.
• Quality: brand messaging remains compliant and consistent across channels and materials in-market.

Required Skills and Experience

• Bachelor's degree in Marketing, Life Sciences, Business, or a related field required; MBA or advanced degree preferred.
• 10+ years in the pharmaceutical or biotech industry, including 5+ years of US in-line marketing and launch experience.
• Proven ability to manage multiple brands or indications simultaneously in a fast-paced, evolving organization, with a hands-on, collaborative approach.
• Demonstrated ownership of brand execution — campaigns, messaging, materials, and agency management — through medical/legal/regulatory review.
• Strong cross-functional collaboration and communication skills, including the ability to align field and agency partners around brand strategy.
• Experience partnering with Medical Affairs, Market Access, Sales, and Regulatory on compliant promotional and educational content.
• Willingness to travel ~20–30% (including conferences, sales meetings, and field rides).

Preferred Qualifications

• Hospital, surgical, anti-infective, or other inpatient / buy-and-bill product experience strongly preferred.
• Familiarity with inpatient DRG-reimbursed, P&T-governed products and how institutional access shapes HCP demand generation.
• Launch experience with an in-licensed or newly acquired asset.
• Experience marketing to surgeon and hospital-pharmacy audiences.
• Drug-device combination or novel-delivery product marketing experience.

Physical & Mental Requirements:

• Must be able to sit for long periods of time
• While performing the duties of this job, the employee is frequently required to stand; walk; sit; talk and/or hear
• May occasionally climb stairs and/or ride elevators
• The employee must occasionally lift and/or move up to 25 pounds
• Employee must be able to manipulate keyboard, operate a telephone and hand-held devices
• Other miscellaneous job duties as required

Benefits We Offer:

• Unlock Your Earning Potential: Join our team and be rewarded with a competitive compensation package, including an annual bonus based on company performance, that recognizes your exceptional talent. Sales - In lieu of annual bonuses, we offer an Incentive compensation program that allows you to earn more - even over plan.
• Fuel Your Success: * Sales Only* - We understand the value of your hard work and provide a car reimbursement program and gas card for both business and personal use as part of our commitment to supporting you.
• Comprehensive Health Coverage: We value your well-being and offer excellent medical, dental, vision, and prescription coverage to ensure you and your family are always taken care of.
• Flexibility for Your Lifestyle: Achieve work-life balance with our hybrid work model, allowing you to work two days from home and three days in the office. * Excludes Sales, Manufacturing, and some Operations positions*
• Invest in Your Future: Our Retirement Savings Plan (401K) is designed to help you secure a comfortable retirement by matching dollar for dollar up to 5%.
• Time Off That Counts: Take advantage of our generous time off policy, which offers up to 15 vacation days annually + rollover (up to 40 hours) as well as five sick/wellness days. For new employees, vacation accrual will be prorated based on your start date.
• Meaningful Time with Your Loved Ones: We close between Christmas and New Year's to give you an extra week off to spend quality time with your family and recharge.
• Enjoy the Holidays: Over the course of the year, Azurity recognizes 13 holidays.
• Invest in Your Education: We support your professional growth with tuition reimbursement for undergraduate and graduate level courses or certifications.
• Recognize and Be Recognized: Our Azurity High Five peer recognition platform allows you to celebrate your colleagues' accomplishments and receive recognition for your own outstanding work.