Brand Manager
TalentBridge
Job Title: Contract Brand Manager (Potential for Extension)
Location: Charlotte, NC (Hybrid - 3 days onsite; Tuesday-Thursday required)
Duration: 3-month contract (starting mid-May) Overview This is a contract opportunity for a Brand Manager to provide coverage during a leave period, with the potential for extension based on business needs. The role is focused on full ownership of brand and product marketing, with a strong emphasis on driving business impact and commercial performance. The ideal candidate will operate with a "brand owner" or mini-general manager mindset, balancing strategic leadership with hands-on execution. Key Responsibilities
Location: Charlotte, NC (Hybrid - 3 days onsite; Tuesday-Thursday required)
Duration: 3-month contract (starting mid-May) Overview This is a contract opportunity for a Brand Manager to provide coverage during a leave period, with the potential for extension based on business needs. The role is focused on full ownership of brand and product marketing, with a strong emphasis on driving business impact and commercial performance. The ideal candidate will operate with a "brand owner" or mini-general manager mindset, balancing strategic leadership with hands-on execution. Key Responsibilities
- Own overall brand performance, including P&L accountability and market share growth
- Conduct competitive analysis and translate insights into actionable strategies
- Develop and execute integrated marketing plans and campaigns
- Manage product assortment, including SKU optimization and lifecycle decisions
- Lead pricing strategy to maximize profitability and competitiveness
- Partner cross-functionally with digital, eCommerce, and global teams
- Drive data-informed decision-making to improve brand performance and outcomes
- Strong business acumen with a proven ability to drive commercial results
- Experience in brand and product marketing within product-based industries
- Background in medical device (preferred), pharma, or similar industries
- Demonstrated ability to operate with a brand owner or general management mindset
- Expertise in competitive analysis, market insights, and positioning
- Ability to balance strategic thinking with executional excellence
- Experience with SAP or similar systems for SKU/product management and analysis
- Background working in matrixed or global organizations
- This role requires someone who can quickly step in and take full ownership of the brand
- A blend of strategy and execution is critical for success
- Ideal candidate is commercially driven, with a focus on measurable business outcomes rather than purely creative marketing efforts
Vacancy posted 3 days ago
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