Regional Director Visual Merchandise

Role Description

The Regional Director Visual Merchandise is responsible for elevating and executing the brand’s visual merchandising strategy across a Region of stores. This role ensures all visual standards, corporate initiatives, and brand storytelling are consistently delivered to the highest standard.

You will partner cross-functionally to drive sales, enhance the client experience, and bring the brand to life through compelling visual execution. You will lead the visual direction that supports business growth while maintaining luxury brand standards.

• Act as the brand steward for a designated fleet of stores, ensuring consistency in visual standards and storytelling
• Partner closely with the corporate Visual team, Regional SVP, and cross-functional partners
• Collaborate with Store Planning, Merchandising, Regional Operations, and Store Leadership to align on business priorities and execution
• Ensure all visual directives are executed with precision, timeliness, and brand integrity
• Provide in-store coaching and feedback to develop visual talent and elevate execution standards
• Identify and develop high-potential talent, contributing to succession planning and internal mobility
• Manage and prioritize workload across multiple locations, balancing strategic initiatives and daily execution
• Partner with leadership to identify budget needs for windows, interiors, seasonal campaigns, and events
• Drive visual strategies that support sales performance, client experience, and product storytelling
• Act as a liaison between stores and corporate partners to ensure alignment on floor moves and merchandising strategies
• Participate in regional and corporate calls, contributing insights and recommendations based on store performance
• Support special projects, events, and initiatives as needed

Qualifications

• 7–10+ years of progressive experience in visual merchandising, preferably within luxury, department store, or big-box retail environments
• Proven experience managing multi-store or high-volume retail environments
• Strong understanding of visual merchandising at scale, including standardization, process, and execution
• Background in fashion, styling, interiors, or visual display production
• Bachelor’s degree or equivalent experience
• Demonstrated ability to drive results through influence and cross-functional partnership
• Strong organizational and project management skills with the ability to prioritize across a large fleet
• Ability to interpret sales data and translate insights into actionable visual strategies
• Excellent communication, presentation, and stakeholder management skills
• Comfortable working in a fast-paced, high-growth, and ambiguous environment

Requirements

• Experience in a luxury department store or premium big-box retailer
• A strategic and innovative thinker who can elevate brand presentation while maintaining operational efficiency
• Strong leadership presence with the ability to influence at all levels of the organization
• Passion for customer experience, storytelling, and brand building
• Proven track record of developing talent and building high-performing teams
• Ability to balance creativity with commercial acumen to drive sales and profitability

Physical Demands/Environmental Conditions

• Frequent standing, walking, and movement across multiple store environments
• Ability to lift and move visual materials (up to 25 pounds)
• Use of ladders and equipment to execute window and in-store displays
• Hands-on involvement in merchandising and display execution
• Specific vision abilities include close vision, distance vision, and depth perception

Benefits

• Comprehensive benefits package for all eligible full-time employees (including medical, vision and dental)
• An amazing employee discount
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Basic life insurance
• Supplemental life insurance
• Disability insurance
• A variety of additional voluntary benefits (such as critical illness, hospital and accident insurance)