Sales Development Coordinator

Job Description

Job Description

Sales Development Coordinator

Location: St. Louis, Missouri

Company: Anova Furnishings

About Anova Furnishings:

Anova Furnishings is a family-owned business with over 50 years of experience in the industry. From our humble beginnings in a St. Louis garage in the 1970s, we have grown into a leading manufacturer of high-quality, sustainably built commercial-grade outdoor site furnishings. Our products, including benches, picnic tables, bike racks, and receptacles (trash cans), are designed to enhance public spaces and strengthen communities.

Position Overview:

The Sales Development Coordinator will support the National Account Team by qualifying and quantifying sales funnel data, improving closing ratios, and assisting in the implementation process. This role is ideal for a competitive, driven communicator who thrives in a fast-paced, team-oriented environment. This is an in-office position based in St. Louis and includes participation in Anova's structured sales training program. The person in this role will also be given a small portfolio of national accounts to manage. Future travel could be up to 20% of the role.

Key Responsibilities:

• Analyze and qualify opportunities in the sales funnel to support deal progression.
• Collaborate with National Account Managers to improve closing ratios and provide data-driven insights.
• Assist in closing deals and support the implementation process post-sale.
• Maintain accurate CRM records and ensure pipeline accuracy.
• Conduct outbound calls and follow-up emails to support pipeline development.
• Coordinate and execute outreach and training sessions with select customers.
• Promote brand awareness and gather market intelligence.
• Participate in all sales-related training and development programs.
• Manage a small portfolio of national accounts.

Key Performance Indicators (KPIs) for Success:

• Sales Funnel Accuracy : Maintain clean, qualified pipeline data.
• Support Efficiency : Timely and effective collaboration with National Account Managers.
• Customer Engagement : Execute outreach and training sessions with key accounts.
• Revenue Contribution : Assist in closing deals and improving win rates.
• Customer Satisfaction : Ensure prompt and effective communication and follow-up.

Qualifications:

• 0-2 years of inside sales or customer-facing experience (entry-level candidates encouraged to apply).
• Bachelor's Degree
• Willingness to travel up to 20%
• Strong communication and follow-up skills.
• Highly organized and detail-oriented.
• Comfortable with CRM systems (Salesforce preferred).
• Self-motivated, coachable, and eager to learn.
• Competitive mindset with a passion for achieving goals.
• Ability to work collaboratively in a team environment.

Preferred Qualities:

• Results-oriented and driven to succeed.
• Strong relationship-building skills.
• Enthusiastic and energetic with a can-do attitude.
• Comfortable with public speaking and presentations.
• Adaptable and open to continuous improvement.

Benefits:

• Competitive salary and bonus structure.
• Comprehensive benefits package including medical, dental, vision, life insurance, and 401(k) matching.
• Paid time off and holidays.
• Structured sales training and ongoing coaching.
• Educational assistance program.
• Friendly, casual, and innovative work environment.
• Company-provided laptop and credit card.

Anova provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Anova complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.