Director OF Ecommerce

Role Overview The Head of eCommerce will serve as the strategic and operational leader of the brand's digital business. This VP-level role is responsible for owning the eCommerce P&L, defining the online growth strategy, and driving the roadmap for technology and customer experience. The ideal candidate will bring a strong mix of analytical rigor, creative vision, and cross-functional leadership building a scalable digital business that deepens customer loyalty and drives profitability. Key Responsibilities Strategic Leadership & P&L Ownership: Own the eCommerce P&L driving revenue, profitability, and customer lifetime value. Develop and execute the digital growth strategy aligned with company goals and brand values. Partner closely with Finance to forecast, model, and report on key performance metrics. Define and own the vision for the eCommerce roadmap from platform evolution and UX optimization to technology integrations - all with an unwavering obsession for customer experience. Lead cross-functional alignment on digital priorities across Marketing, Product, Operations, and Creative teams. Champion data-driven decision-making and digital innovation to elevate brand storytelling and conversion. Build and manage vendor and platform relationships, ensuring the tech stack and tools scale effectively with business growth. Customer Experience & Conversion: Oversee site merchandising, content strategy, and on-site UX to ensure a seamless and luxurious customer journey. Leverage analytics and A/B testing to continuously optimize conversion rates and AOV. Partner with Operations to ensure flawless execution from order to delivery. Performance Marketing & Retention: Partner closely with Marketing and external agencies to drive traffic through paid media, SEO, email, and affiliate channels. Enhance retention strategies through CRM, loyalty, and personalization programs. Lead, mentor, and develop a high-performing team. Foster a culture of accountability, collaboration, and continuous improvement. Set clear KPIs and professional development goals aligned with company strategy. Champion an innovation mindset empowering the team to experiment, challenge convention, and surface bold ideas that drive growth and elevate the customer experience. Report and communicate performance to the executive team, translating analytics into actionable strategies that drive measurable business outcomes. Qualifications: 15+ years of progressive experience in eCommerce or digital business leadership, with at least 2 years at the VP or equivalent level. Proven track record of scaling a DTC business preferably in premium or luxury retail fashion. Experience managing full P&L and driving profitability. Strong understanding of Shopify (or similar), analytics platforms, and CRM systems. Strategic thinker with hands-on execution capability. Exceptional leadership, communication, and stakeholder management skills. Experience with ERP implementation- ideally NetSuite Success in This Role Means: Delivering profitable growth year-over-year. Building and leading a top-tier eCommerce team. Establishing the brand as the digital leader in premium sleepwear and lifestyle. Turning data and creativity into measurable business impact. Creating a best in class customer experience. #J-18808-Ljbffr