Director of Marketing & Sales - Hotel Operations

DESCRIPTION

Director of Sales & Marketing - Hotel Operations

Location: Gulf Shores, AL

Job Type: Full-Time | Exempt

Reports To: President of Hospitality

About the Role

A&R Group is seeking a results-driven Director of Sales & Marketing to lead commercial strategy across a multi-property hotel portfolio. This role is heavily focused on hotel sales leadership, revenue growth, business development, and market expansion , with supporting responsibility for brand strategy and marketing execution .

What You'll Do

• Lead all portfolio-wide hotel sales efforts across Group, Corporate, and Transient segments.
• Drive new business development , national account acquisition, and key client relationships.
• Oversee property-level sales teams to ensure strong pipeline management and revenue performance.
• Partner with Revenue Management to maximize RevPAR, ADR, and Occupancy .
• Support marketing initiatives that drive direct bookings, digital visibility, and brand consistency.
• Oversee CRM usage, forecasting accuracy, and sales reporting.
• Manage departmental budgets and contribute to commercial strategy decisions.

What We're Looking For

• Bachelor's degree required; MBA preferred.
• 8+ years of progressive hotel or hospitality sales leadership experience.
• 3+ years in a Director or Regional role overseeing multiple properties.
• Proven success in revenue growth, market share expansion, and sales team leadership .
• Strong understanding of digital marketing, demand generation, and brand support.
• Excellent communication, negotiation, and analytical skills.
• Proficiency with CRM systems, Microsoft Excel, and hospitality revenue tools.

Key Skills

Hotel Sales • Multi-Property Leadership • Business Development • National Accounts • Revenue Strategy • RevPAR • ADR • Occupancy • CRM Management • Digital Marketing • Hospitality Management • Commercial Strategy

Working Conditions

• Corporate office environment with 40-60% travel to hotel properties and client meetings.
• Extended hours may be required during peak business periods.

Equal Opportunity Employer

A&R Group is committed to equal employment opportunity for all employees and applicants.

REQUIREMENTS

A&R Group is a vertically integrated turn-key hospitality firm focused on developing and operating high-value hotels through partnerships with globally recognized hotel brands. Equipped with full-service Development, Design, Construction and Hospitality Management teams, A&R is capable of addressing every stage of the process - from initial conception to ongoing maintenance and operations, A&R is the one-stop shop for every hospitality requisite.