Vice President, Growth Marketing

Job Description

Job Description

Who We Are:

Being naked is the #1 most sustainable option. We're #2.

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company's Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025 , Circular by 2030 , and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal , and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA . We innovate across categories like accessories , swimwear , and sleepwear , and we reach millions of people with campaigns like this , this and this .

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule: Culver City, CA / 4 days per week in office

Vice President, Growth Marketing

Reformation is looking for a Vice President, Growth Marketing to lead our global paid marketing function and scale the Ref brand in our next stage of growth. This is a senior role requiring a dynamic leader who can operate at the highest strategic level while remaining deeply connected to performance, people, and execution. The right person has managed large paid media budgets, understands scale and brings a global perspective to every decision they make. This role is heavily focused on people leadership: building, mentoring, and inspiring a high-performing team while cultivating strong relationships with agency partners, platform vendors, and cross-functional leaders across Reformation.

This leader will oversee a complex, multi-channel marketing ecosystem spanning a large number of SKUs, and must have the experience and confidence to manage creative strategy, product marketing, and performance channels simultaneously. They will be the primary steward of Ref's media investment, responsible for driving measurable revenue growth while maintaining the brand integrity that sets us apart as a digitally native, sustainability-first company.

What You'll Do:

People Leadership & Partner Management (50% of role)

• Lead, develop, and inspire a high-performing growth team, including a high performing team across media buying, investment & pacing, measurement, and creative strategy; creating clarity in priorities and space for team members to grow and advance.
• Serve as the primary relationship owner for agency partners, platform vendors (Meta, Google, TikTok, and others), and cross-functional leaders across Brand, Creative, Merchandising, and Digital, building the trust and visibility that drives alignment and results.
• Cultivate strong cross-functional partnerships across the organization, breaking down silos and enabling faster, smarter decision-making at every level.
• Represent the Growth function in senior leadership conversations, serving as a key voice in financial forecasting, budget planning, and strategic investment discussions.

Global Paid Media Strategy & Execution

• Own and scale a sophisticated global paid media strategy across all performance channels, including SEM, paid social, display, video, affiliate, and emerging formats.
• Maintain a sharp focus on CPA, incrementality, and profitability at scale.
• Explore and navigate the AI-driven media landscape, staying at the forefront of automated bidding, generative creative optimization, and the shift toward agentic search environments to maintain a competitive edge.
• Maintain a sharp focus on CPA, incrementality, and profitability at scale, leveraging predictive modeling to forecast outcomes across diverse global markets.
• Bring deep experience with international market expansion and complexity, navigating the nuances of global media buying across multiple regions, currencies, and regulatory environments.
• Oversee daily investment pacing and budget deployment across a large and growing media spend, ensuring efficiency, agility, and alignment to business objectives, including weekends and high-volume periods.
• Lead the continued maturation of Ref's channel strategy, identifying opportunities to scale proven channels and rigorously testing and exploring emerging AI-led platforms and ad formats with discipline and a focus on sustainability.

Creative Strategy & Brand Integration

• Champion a creative strategy that is cohesive across all channels, ensuring that paid media does not exist in isolation but reinforces Ref's unique brand and voice.
• Partner closely with Creative, Brand, and Merchandising teams to brief, develop, and iterate on content that performs and feels distinctly Ref across a large number of SKUs and frequent new-collection launches.
• Push creative thinking forward while respecting Ref's unique approach to production, acting as a creative partner and strategic ideator rather than a prescriptive director.

Measurement & Optimization

• Lead a nuanced, multi-solution measurement strategy that treats attribution as both an art and a science, using data to make faster, better decisions without over-engineering for the sake of complexity.
• Build and maintain reporting structures that give the team, partners, and leadership clear visibility into performance, incrementality, and the financial impact of media investment.
• Stay at the forefront of industry shifts in measurement, privacy, and attribution; proactively identifying risks and opportunities as the landscape evolves (e.g., cookieless tracking, AI-driven signal loss, and synthetic data modeling).
• Champion a culture of experimentation, leveraging industry trends to accelerate A/B testing cycles and develop deeper insights into long-term customer LTV and incrementality.

What You'll Need:

• 12+ years of growth marketing experience, with significant time spent in senior leadership roles at high-growth consumer or e-commerce companies
• Demonstrated experience managing large-scale paid media budgets, with a track record of efficient scaling across multiple channels
• Proven global experience: you have planned, bought, and optimized media across international markets and understand the complexity that comes with it
• Deep fluency in performance marketing channels (paid social, SEM, display, video, affiliate) and the ability to provide strategic guidance to channel experts on your team
• Experience managing creative, product, and performance marketing simultaneously in a high-SKU environment with frequent new-product launches
• Strong people leader with a track record of building, retaining, and developing talented teams; you create clarity, trust, and growth opportunities for those around you
• Demonstrated success building and managing relationships with external partners, agencies, platforms, and vendors.
• Analytically rigorous with strong financial acumen; you are comfortable owning forecasting conversations and translating data into executive-level insight
• Collaborative, cross-functional operator who builds bridges rather than boundaries and is energized by the complexity of a multi-stakeholder organization
• A genuine passion for Reformation's brand, mission, and commitment to sustainability

Who You Are:

• You are a seasoned executive who has done this at scale and you can prove it.
• You lead with clarity, trust your team, and know when to get in the weeds and when to elevate.
• You have a global mindset and instinctively think across geographies, channels, and audiences.
• You are as comfortable in a financial forecast meeting as you are in a creative brief session.
• You thrive in fast-paced, high-ambiguity environments and bring calm, focused leadership when the stakes are high.
• You are a builder of relationships—with partners, vendors, and the teams around you—and you understand that trust is the foundation of everything.
• You are motivated, strategic, and results-driven, with a genuine desire to see the tangible impact of your work.

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $200K - $250K + 20% eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company's discretion.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

Benefits & Perks:

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
• We're a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you'll get to collaborate with people all around the world.
• You'll get access to fertility care support through Carrot , and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis.
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

Reformation is proud to be an Equal Opportunity Employer. We're committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We're here to ensure you have what you need to show up as your best self.

Still don't know if you should apply? We get it— studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we're all about growth, not gatekeeping. If you're passionate about the role and excited about making fashion more sustainable, we'd love to hear from you. If this role doesn't totally excite you, consider applying to our general application.

Want some more?! - Sustainability , Forbes , Fast Company

California Applicant Privacy Notice found here