Revenue Marketing Manager

The Revenue Marketing Manager plays a critical role in driving go-to-market execution and revenue-generating marketing programs within the Marketing organization This position directly influences how TripleLift brings strategic initiatives to market, including product launches, sales campaigns, account-based marketing programs, vertical strategies, and partner initiatives In this role, you will partner closely with Sales, Product Marketing, RevOps, Finance, Partnerships, Design, and Events teams to develop and execute measurable programs that drive account engagement, product adoption, sales activation, pipeline growth, and revenue impact This is an exciting opportunity for someone who enjoys operating at both a strategic and tactical level—building campaign strategies, coordinating cross-functional launches, aligning stakeholders, and using data to continuously improve performance and business outcomes Develop and execute go-to-market programs supporting product launches, sales initiatives, partner programs, vertical campaigns, and account-based marketing strategies Build campaign briefs, project plans, launch timelines, measurement frameworks, and post-campaign performance reviews Partner closely with Sales to develop account activation plans, sales plays, messaging, outreach strategies, and enablement materials that drive meetings, opportunities, and pipeline progression Lead and scale account-based marketing programs across strategic advertisers, agencies, DSPs, partners, and priority market segments Collaborate with RevOps to establish campaign tracking, attribution, reporting, routing, and Salesforce/HubSpot requirements before launch Monitor and analyze campaign performance, providing actionable insights related to pipeline generation, opportunity acceleration, account engagement, and product adoption Support quarterly planning, program prioritization, and budget governance by evaluating initiatives based on strategic alignment, business impact, resource requirements, and expected return on investment Coordinate cross-functional stakeholders to ensure programs are executed effectively, measured accurately, and aligned to business objectives Benefits Medical, Dental & Vision Plans Unlimited PTO 401k w/ employer match Qualifications Demonstrated ability to develop campaign strategies, launch plans, sales activation programs, and performance analyses Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience Strong project management and cross‑functional leadership skills with the ability to manage multiple initiatives simultaneously Excellent communication skills, attention to detail, and a results‑oriented mindset focused on measurable business impact Experience with HubSpot, Salesforce, marketing attribution, campaign measurement, and revenue reporting 6‑8+ years of experience in B2B marketing, revenue marketing, demand generation, account-based marketing, go-to-market strategy, or campaign management Proven experience partnering closely with Sales organizations to drive account engagement, pipeline growth, and revenue outcomes Experience within adtech, martech, SaaS, media, or other B2B technology environments Familiarity with ABM platforms, intent data providers, enrichment tools, and marketing automation technologies Experience supporting product launches and product marketing initiatives Experience partnering with RevOps and Finance teams on reporting, forecasting, and investment planning Experience supporting enterprise sales organizations, agency relationships, DSPs, or strategic platform partnerships #J-18808-Ljbffr