Paid Media Specialist

Paid Media Specialist

Location: Remote Compensation: 1,400 to 2,200 USD per month (The final offer is at the client's discretion and depends on the candidate's interview result, skills, and experience.) Industry: Financial Services Schedule: Full Time, 8:00 a.m. to 5:00 p.m. Central Time

About the Company

The company is a client-centered financial advisory firm specializing in estate planning, retirement strategies, and wealth management. They are expanding their marketing ecosystem and investing in strong digital infrastructure. Their values include integrity, gratitude, teamwork, and a commitment to growth. They aim to hire analytical, performance-driven experts who can enhance lead generation and improve paid media outcomes.

Role Overview

The Paid Media Specialist will manage and optimize all digital advertising campaigns across Meta, Google, YouTube, and other relevant platforms. The role focuses on generating predictable, high-quality leads for webinars, seminars, online funnels, and ongoing campaigns. You will partner closely with the Marketing Director and the Marketing and Content Strategist to refine targeting, improve performance, and scale successful initiatives.

This role is ideal for someone who thrives in a data-driven environment, understands financial services advertising constraints, and can quickly identify opportunities for optimization.

Key Responsibilities

Campaign Management and Optimization

• Build, launch, and optimize campaigns across Meta, Google, and YouTube.
• Manage daily budgets, pacing, bids, and account health.
• Conduct A B tests on creatives, copy, audiences, and landing pages.
• Track performance metrics including CPC, CTR, CPA, ROAS, and conversion rates.

Audience and Funnel Strategy

• Build and manage custom audiences, remarketing segments, lookalikes, and exclusion lists.
• Align audience targeting with personas, funnels, and campaign objectives.
• Partner with internal teams on webinars, events, nurture sequences, and multi-step acquisition paths.

Analytics and Reporting

• Provide weekly and monthly reports with actionable recommendations.
• Monitor lead quality and conversion tracking.
• Work with HubSpot to maintain attribution accuracy.

Compliance, Brand, and Quality Assurance

• Ensure ads meet industry advertising guidelines.
• Maintain alignment with brand standards across all assets.
• Reduce disapproved ads and maintain high account standing.

Hard Skills Required

• 5 or more years managing paid campaigns across Meta, Google, and YouTube.
• Strong understanding of funnel strategy, retargeting, and conversion optimization.
• Proficiency with GA4, Meta Ads Manager, Google Ads, and platform analytics.
• Experience in financial services or other regulated industries.
• Strong analytical skills with the ability to interpret data and recommend action.

Tools Used

• Meta Ads Manager
• Google Ads and YouTube Ads
• GA4
• HubSpot
• Analytics dashboards
• Landing page builders and funnel tools

Soft Skills Required

• Analytical thinking.
• Attention to detail.
• Strong communication.
• Ability to work under pressure and meet deadlines.
• Adaptability and continuous learning mindset.

About the Candidate

The ideal candidate is results-oriented, analytical, and highly skilled in managing paid media within regulated industries. They bring a blend of technical expertise, strategic thinking, and strong execution discipline.

Why This Role Matters

This position directly fuels growth by generating leads and driving conversions through paid traffic. Campaign performance directly impacts attendance, client acquisition, and long-term revenue.