Head of Content & Brand
Fitt Talent Partners
Role Description
We're hiring a Head of Content & Brand to lead our content and brand engine. This is a senior leadership role: you own content and brand strategy across the ecosystem, set the creative and editorial standard, and lead the channel-specific resources that bring it to life — our short-form team and our YouTube / long-form team. You are accountable for what we publish, how consistently we publish it, and how it performs. You are not the person posting every caption — you are the person who builds the system, leads the people inside it, and protects the brand. Equal parts strategist, operator, and editor-in-chief.
Responsibilities
- Own content and brand strategy across short-form, long-form, and emerging channels
- Lead and manage the channel-specific resources — the short-form team and the YouTube / long-form team
- Be the guardian of our voice, tone, and brand standard across everything we publish
- Translate our ideas and the brand's mission into a clear, prioritized content roadmap
- Build and own the systems, calendars, and workflows that keep the engine running without "push"
- Own performance, growth, and reporting — and turn insights into the next content bets
- Develop the team: set expectations, give direct feedback, and raise the bar on quality
Qualifications
- You've led content or creative teams and owned outcomes, not just tasks
- You think in systems and strategy — clarity and structure excite you
- You've managed content calendars, editors, and publishing pipelines at scale
- Strong editorial and creative judgment — you know what makes content work
- Strong writing fundamentals, especially concise, punchy hooks and captions
- Analytical — you track, measure, and optimize output against goals
- Comfortable giving and receiving clear, direct feedback as a leader
- Write "24" under the question "favorite number?" in the application
- Thrive in a fast-moving environment with shifting priorities
- Personal alignment with animal-based / functional health principles
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