Director / VP of Business Development - Brand

Our client is looking for a Director + of BD(in the real estate, multi-unit family property world) to build new sources of growth for their company (new products and AI-driven capabilities, strategic partnerships, new packaging, and new routes to market) and to put those offerings into the hands of their sales team. This is not a quota-carrying sales role, but it is measured in revenue. You will help shape what they sell, how it is priced and packaged, and which partners extend their reach — and then make sure Sales can take it to market and win with it, both in new PMC acquisition and in upsell and cross-sell across their existing base. You need to know how property management companies in multifamily rentals actually operate: how they buy, who signs, what they will pay for, where their margin comes from, and what their residents expect K E Y R E S P O N S I B I L I T I E S Pricing, Packaging & Offerings -Own pricing and packaging — the bundles, tiers, and commercial constructs the sales teams take to market. Translate newly developed products, AI capabilities, and partner integrations into sellable offerings with clear value propositions, pricing, and target segments. Define how our AI initiatives are commercialized — what gets bundled, what is priced separately, and how the value is proven to a PMC. Build the commercial case for what we launch, bundle, reprice, or retire — grounded in willingness to pay, competitive positioning, and margin Sales Enablement & Revenue Impact Arm the sales force to win new PMCs and expand existing ones: positioning, packaging, competitive framing, and deal-level commercial support. Partner with Sales leadership on upsell and cross-sell motions across the installed base. Support strategic and complex deals where new products, AI capabilities, partnerships, or non-standard commercial terms are in play. Partnerships & Routes to Market Identify, structure, and close partnerships, alliances, referral relationships, and integrations that add real value for PMCs and their tenants. Find the companies, platforms, and individuals with trusted access to our target customers, and build new paths to market through them. Evaluate opportunities on strategic fit, commercial potential, and long-term value — and be willing to say no. Drive opportunities end to end, from initial identification through relationship building, negotiation, and execution. Market & Growth Strategy Analyze market opportunity, competitive dynamics, and industry trends to help define where we focus our growth efforts. Identify and develop new markets, regions, and strategic customer segments. Represent us across the multifamily and property management ecosystem — industry associations, conferences, vendor networks, and key accounts. H O W Y O U ' L L W O R K You will report to the CEO/COO and work day to day with the VP Product, VP Sales, and VP Growth — Product on what we build, Sales on what we can sell and to whom, Growth on how we get in front of the market. R E Q U I R E M E N T S 5+ years in business development, commercial strategy, or partnerships, ideally in a high-growth technology or SaaS environment. Direct experience in the multifamily rental and property management industry. PMS experience is not required; a real understanding of how PMCs operate and buy is. Strong command of the U.S. multifamily and property management market — owners, operators, third-party managers, the vendor landscape, and how deals actually get done. Demonstrated ownership of pricing and packaging decisions, not just input into them. Track record of developing new markets, strategic partnerships, customer segments, or growth channels. Proven ability to take an opportunity from concept through relationship development, negotiation, and signed agreement. Proven ability to make new offerings land with a sales team — enablement that changes what reps actually sell. Strong commercial judgment, strategic thinking, and analytical rigor; comfortable building the model, not just the narrative. Highly hands-on and execution-oriented; able to operate independently and take ownership with minimal structure. Exceptional communication, networking, negotiation, and relationship-building skills. Entrepreneurial mindset, high initiative, and strong business drive. W H A T S U C C E S S L O O K S L I K E I N Y E A R O N E A defined pricing and packaging framework in market and adopted by the sales teams. A measurable lift in average deal size and in upsell attach rate across the existing base. Six to eight signed strategic partnerships contributing pipeline, product value, or both. A clear commercial model for our AI offerings, in market and selling. A clear, evidence-based point of view on the next markets or segments we should enter. #J-18808-Ljbffr Jobleads-US