Product Marketing Manager

Sierra Job PostingAt Sierra, we're creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Japan, and Sydney.We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.Our co-founders are Bret Taylor and Clay Bavor. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google's AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.What You'll DoProduct Messaging and Launches. Develop crystal-clear, differentiated product messaging and positioning, from messaging architecture to web copy to release marketing-level details.GTM Content & Enablement. Develop our enablement playbooks and assets, including first call decks, email templates, customer story slides, ROI slides, and more. Partner closely with our GTM leadership to ensure they have what they need to succeed.Demos and Technical PMM. Develop a deep understanding of the functionality of our platform and product. Partner with our world-class product and engineering teams to build killer demos that inspire customers to learn more and buy.Marketing Generalist and X-Functional Leader. We are a small team with big goals. At this early stage, we will each flex and contribute across a variety of channels and activations - from digital advertising and keynote development to customer stories.What You'll Bring5+ years of B2B marketing experience.Expertise in developing company and product positioning and messaging from scratch, including translating positioning and messaging into marketing artifacts and sales assets. Ideal candidates will also have experience translating key messages for various industries.Passion for understanding enterprise customers, their needs, and the context in which they work.Experience leading product launches and release marketing efforts, including the creation of both the external messaging and content, as well as, the internal sales-facing content and enablement.Ideally, familiarity with building marketing demos, from scripting and storyboarding to overseeing production.Passion for helping Sales succeed by creating beautiful and differentiated assets for them, while also creating and delivering the enablement programs to help them leverage those assets.Expertise in building beautiful presentations using Google Slides and Keynote.Sample Projects:Own the launch of our second product-to-market, including the pitch deck, sales assets and enablement, and more.Partner with our product team to fine-tune our competitive insights and translate differentiation into easy-to-repeat USPs.Develop Sierra's first release marketing newsletter, helping current customers understand our new features.Our ValuesTrust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.Customer Obsession: We deeply understand our customers' business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn't right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.Intensity: We know we don't have the luxury of patience. We play to win. We care about our product being the best, and when it isn't, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other's personal and professional achievements.What We OfferWe want our benefits to reflect our values and offer the following to full-time employees:Flexible (Unlimited) Paid Time OffMedical, Dental, and Vision benefits for you and your familyLife Insurance and Disability BenefitsRetirement Plan (e.g., 401K, pension) with Sierra matchParental LeaveFertility and family building benefits through CarrotLunch, as well as delicious snacks and coffee to keep you energizedDiscretionary Benefit Stipend giving people the ability to spend where it matters mostFree alphorn lessonsThese benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.Be You, With UsWe're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.