Business Development & Marketing Manager

Business Development & Marketing Manager

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Reports To: Vice President

Employment Type: Full-Time, Monday–Friday

Compensation: Salary + Benefits + Performance-Based Bonus

Position Overview

Alderson Commercial Group is seeking a Business Development & Marketing Manager to support the continued growth of our company throughout Central Indiana. This is a mid-level, relationship-driven sales and marketing position responsible for expanding Alderson's presence in the marketplace, developing relationships with business leaders and decision-makers, identifying new business opportunities, and strengthening the Alderson brand.

This individual will work closely with the Vice President and CEO to execute the company's business development and marketing strategy. The ideal candidate is outgoing, professional, organized, comfortable building relationships at all levels, and capable of representing Alderson confidently in the business community.

Business Development

• Attend networking events, industry functions, conferences, association meetings, client events, golf outings, and other business development activities on a regular basis.
• Develop and maintain relationships with business owners, real estate developers & brokers, architects, engineers, healthcare leaders, economic development professionals, and other key influencers and decision-makers.
• Proactively identify and pursue prospective clients and project opportunities within Alderson's target markets.
• Maintain regular contact with existing clients, prospects, referral partners, and industry relationships.
• Assist in developing account strategies and relationship plans for targeted clients and organizations.
• Coordinate introductions, meetings, lunches, events, and other opportunities to connect Alderson leadership with prospective clients and industry partners.
• Work with the Vice President and CEO to track business development activity, relationships, opportunities, and follow-up items to ensure consistent engagement and relationship management.
• Work alongside the Vice President and CEO to help achieve annual business development and revenue goals.

Marketing & Brand Management

• Serve as a brand ambassador for Alderson Commercial Group, professionally representing the company throughout Central Indiana, along with other duties as assigned.
• Maintain consistency of the Alderson brand across marketing materials, proposals, presentations, digital platforms, social media, sponsorships, and company communications.
• Manage and maintain company social media platforms and coordinate regular, relevant content.
• Keep company qualifications, project profiles, resumes, photography, presentations, and other marketing materials current, along with other duties assigned.
• Coordinate project announcements, company news, employee recognition, community involvement, and other external communications.
• Assist the Vice President with client presentations, proposals, interviews, and other strategic marketing initiatives.
• Coordinate company participation in sponsorships, trade organizations, conferences, community events, and industry functions.
• Work with internal team members and 3rd party parties as necessary to develop marketing materials, proposals, photography, graphics, and digital content.

Market Presence & Community Engagement

• Maintain an active presence within Alderson's targeted industry and community organizations.
• Represent Alderson at industry events and within the Central Indiana business community, along and other duties as assigned.
• Identify organizations, events, sponsorships, and networking opportunities that align with Alderson's target markets and growth strategy.
• Help strengthen Alderson's relationships with the commercial real estate, healthcare, corporate, development, and professional services communities.
• Build awareness of Alderson's capabilities, people, projects, and reputation throughout the marketplace.

Qualifications

• 2–5 years of experience in business development, sales, marketing, commercial real estate & construction, professional services, or related field. Existing relationships within the commercial real estate and construction industry is preferred, but not required.
• 4-year college degree is preferred, but not required.
• Proven ability to develop professional relationships and comfortably interact with decision-makers.
• Strong communication, networking, and interpersonal skills.
• Self-motivated with the ability to independently manage relationships, follow-ups, and priorities.
• Strong organizational skills and attention to detail.
• Comfortable attending business and industry events outside normal working hours when necessary.
• Experience with social media, digital marketing, presentations, and marketing materials preferred, but not required.
• Knowledge of the Central Indiana business community, commercial real estate, commercial construction and healthcare industries is a plus.

What Success Looks Like

Success in this position will be measured by the individual's ability to build meaningful relationships, create new opportunities, increase Alderson's visibility in the marketplace, maintain consistent engagement with existing and prospective clients, and contribute to the company's overall growth goals.

This is not solely a marketing position. The Business Development & Marketing Manager is expected to be actively engaged in the marketplace, developing relationships and helping turn those relationships into opportunities for Alderson Commercial Group.

Compensation & Benefits

This is a full-time, salaried position with a competitive benefits package. xhyhwjd The position will also be eligible for performance-based bonuses tied to individual performance and achievement of company goals.