Marketing Strategist

Job Description

MARKETING STRATEGIST

The posting will close when the position is filled.

Salary range: $65,000–$95,000

Location: Position is either fully remote or hybrid at our Fort Collins, CO office.

BENEFITS

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• Optional healthcare with employer-contributed funds ($1,500 per year)
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• Optional retirement plan with a 3% match up to $1,500 per year (401k)
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• 7 Paid holidays and 1 full week off in December (5 days) 
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• Paid birthday off 
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• 10 days of accrued PTO starting from the date of hire
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• Annual education budget
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HOW THIS ROLE IS DIFFERENT

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• At many agencies, a marketing strategist writes plans and hands them off. At OTM, this person builds both the strategy and the system that carries it out.
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• The Marketing Strategist turns a client’s business goals into a marketing plan, designs the processes, tools, and AI workflows needed to execute it, and is accountable for the results.
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• This role requires strong B2B marketing experience, an AI-first approach, and systems thinking.
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• The strategist understands how positioning, channels, content, data, and sales connect. AI supports research, analysis, and first drafts. The strategist applies judgment, makes decisions, and owns the outcome.
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SIGNATURE MOVES

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• Strategy development: Build marketing strategies around client goals, ideal customer profiles (ICPs), competitive position, and data.
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• System design: Create repeatable processes, tools, and workflows that carry out the strategy.
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• AI-first execution: Use AI for research, analysis, and first drafts, and improve those workflows over time.
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• Channel planning: Choose the right mix of channels and tactics, with budget and effort tied to expected return.
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• Performance management: Set KPIs, track results, and adjust the plan based on the data.
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• Client leadership: Present strategy clearly, gain client agreement, and guide decisions.
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WHO SUCCEEDS IN THIS ROLE

The right person:

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• Has 7+ years of B2B marketing strategy experience and results they can point to.
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• Thinks in systems and understands how each part of a marketing plan affects the others.
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• Uses AI daily and looks for ways to use it more effectively.
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• Builds processes and templates instead of solving the same problem twice.
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• Makes decisions from data and can explain the reasoning behind them.
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• Connects marketing work to pipeline and revenue, not just activity.
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• Explains complex strategy in plain language to clients and teammates.
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• Pushes back on clients when needed, with evidence.
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• Works independently and manages multiple client accounts at once.
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• Changes the plan when results show it is not working.
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• Stays current with marketing tools, channels, and AI capabilities.
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RESPONSIBILITIES & HOW SUCCESS IS MEASURED

STRATEGY & PLANNING (30%)

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• Build marketing strategies from client goals, ICPs, competitive research, and performance data. Success looks like: Every active client has a documented strategy approved by the client.
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• Define positioning and messaging by audience and buying stage. Success looks like: Messaging is documented and used across client channels and assets.
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• Build annual and quarterly marketing plans with priorities, timelines, budgets, and owners. Success looks like: Plans are delivered on schedule, and every plan item has an owner and a date.
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• Recommend the channel and tactic mix with budget and effort tied to expected return. Success looks like: Recommendations include a clear rationale and expected results. Budget is reviewed against performance.
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SYSTEMS & AI-ENABLED EXECUTION (25%)

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• Design the processes and workflows used to carry out each strategy. Success looks like: Every plan has a documented execution workflow the production team can follow.
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• Use AI for research, competitive analysis, audience insights, and first drafts. Success looks like: AI is the starting point for research and drafting, and the time needed to deliver a strategy decreases.
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• Build reusable templates, frameworks, and AI prompts for strategy work. Success looks like: Templates are used across clients, and new strategies take less time to build.
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• Write clear briefs for production and GTM teams. Success looks like: Briefs are complete at handoff, and rework caused by unclear direction declines.
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PERFORMANCE & RESULTS (20%)

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• Set KPIs and targets for each client. Success looks like: Every client has agreed-upon KPIs with baselines and targets.
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• Track performance and review results with clients on a set schedule. Success looks like: Results are reviewed at least monthly, and reports include clear recommendations.
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• Adjust plans based on performance data. Success looks like: Underperforming tactics are changed or stopped within one reporting cycle.
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• Test messaging, channels, and offers. Success looks like: Tests have documented results, and successful approaches are expanded.
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CLIENT LEADERSHIP & GROWTH (15%)

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• Present strategy and results to client leadership. Success looks like: Clients approve recommendations, and decisions are made in meetings without unnecessary delays.
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• Lead strategy workshops on ICPs, positioning, and planning. Success looks like: Workshops end with documented decisions and next steps.
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• Identify expansion opportunities and bring them to CSMs and clients. Success looks like: Opportunities are raised each quarter, and client scope grows.
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THE OTM STANDARD (10%)

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• Mastery of craft and commercial capability: Stay current, keep sharpening your skills, and bring commercial awareness to your work. Success looks like: Work reflects depth and intent, and commercial judgment strengthens outcomes.
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• AI-first thinking: Use AI output as a starting point and continuously improve how work gets done. Success looks like: AI shapes execution decisions, and manual effort declines as workflows improve.
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• Relentless ownership: Meet commitments, surface risks early with solutions, and stay consistent under pressure. Success looks like: Commitments are met, risks are raised with proposed solutions, and work stays consistent.
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• Professional maturity: Own your reactions, manage up constructively, and solve problems with the composure of a trusted partner. Success looks like: Interactions are measured and constructive, including in difficult situations.
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• Deliberate personal growth: Act on feedback, meet development goals, and expand your capabilities. Success looks like: Feedback is put into practice, goals are met, and capability grows with the role.
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• Energy, celebration, and shared momentum: Celebrate wins, step in for teammates, and help sustain the pace. Success looks like: Wins are celebrated, teammates are supported, and momentum continues through change.
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