SEO Operations Specialist - A343
Pearl
SEO Operations Specialist
The SEO Operations Specialist sits at the intersection of SEO strategy and agency operations, ensuring seamless execution across multiple client accounts. This role is responsible for managing reporting, conducting technical SEO audits, coordinating content workflows, and maintaining operational systems that support delivery at scale.
You will work closely with leadership while independently managing projects, client communication, and performance tracking. The role is both strategic and execution-heavy, requiring strong analytical thinking, organization, and ownership.
This position is ideal for someone who thrives in a fast-paced, client-facing environment, enjoys solving complex SEO challenges, and is highly proactive in building systems and processes.
You will directly contribute to driving measurable organic growth for multiple B2B clients through data-driven SEO strategies and execution. Your work will improve reporting clarity, streamline operational workflows, and ensure consistent delivery across accounts.
You will play a key role in strengthening client relationships by delivering actionable insights and maintaining high-quality communication. Additionally, you will help scale internal systems and processes, enabling the agency to operate efficiently while maintaining strong performance outcomes and client satisfaction.
Core Responsibilities
SEO Strategy & Reporting – 40%
- Own end-to-end monthly reporting across multiple client accounts
- Analyze rankings, organic traffic, and conversion metrics to identify growth opportunities
- Conduct technical SEO audits using industry tools and recommend improvements
- Develop SEO briefs and content strategies based on keyword and search intent insights
- Apply AI-driven search optimization practices to enhance visibility
Content & Project Operations – 35%
- Manage and maintain content calendars across all active clients
- Coordinate writers, assign deliverables, and track deadlines
- Review content and website outputs for SEO accuracy and quality
- Translate SEO insights into actionable content plans and briefs
- Ensure smooth execution of the content production pipeline
Client Management – 15%
- Lead client calls and present performance reports and insights
- Act as a primary point of contact for assigned client accounts
- Manage follow-ups, action items, and ongoing communication
- Build strong relationships with stakeholders and ensure satisfaction
Systems & Process Optimization – 10%
- Build and maintain Notion-based systems for project tracking and documentation
- Develop and refine SOPs for recurring workflows
- Implement automation and AI tools to improve efficiency
- Support website updates and SEO implementation within CMS platforms
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