CRM Campaign Manager

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Job Overview As a Campaign Manager at T-Mobile you are responsible for the development and execution of CRM campaigns in order to grow and retain T-Mobile's customer base. This position is specifically responsible for timeliness, quality and accuracy of campaign execution & its results. Furthermore in scope is the identification of channel and process improvement to support campaign management efficiency & effectiveness. The Campaign Manager builds and manages the campaign plan or program including: channels, test & learn plan, achievement management, QA/UAT and ensures timely deployment of customer messaging. This role guides forecasting conversations with business partners, delivering pre-sizing, workback schedules, channel performance reporting, insights generation and recommendations. This role works cross functionally with key team members, agencies, and other partners. The position requires experience (3+ years) with direct to consumer (D2C) channels, CRM, project management, direct marketing channels, digital marketing, reporting, stakeholder management.

Job Responsibilities :

• Coordinating with multiple cross-functional teams in a fast-paced environment, often in remote setting.
• Lead direct marketing campaigns end-to-end to T-Mobile base customers through relevant channels (e.g. Direct Mail, Email, SMS, App, etc.)
• Builds campaign & communication plans including workback schedule to support the strategic goal provided by the business partner.
• Drives campaign execution planning including: channel plan, test & learning plan, campaign forecast, resource support plans and key achievement results to deploy on-time.
• Partners with multiple internal and external functional teams to drive the initiative forward, provide status updates, ensure results are met, provide impact assessments and recommendations and/or adjust schedule and plan as needs of the business shift.
• Ensures on time preparation of plan as well as consistency and accuracy of KPIs, reach, timing, and messaging.
• Directly lead key elements of assigned campaigns including CARE/NRP review & approval; confirming list delivery with audience team; QA/UAT of creative; achievement management; deployment reporting; channel performance reporting; retrospectives & insights.
• Function as single point of contact for the campaign on behalf of campaign & channel management including ability to represent channel recommendations, basic channel capabilities and summarize back to channel team if there are requests for new capabilities.
• Develop and coordinate the execution of specific campaign programs including performance tracking and the identification of gap-closing measures to drive future marketing decisions and campaign optimization.
• Supervise the execution of specific campaign programs including performance tracking and the identification of gap-closing measures.
• Identify and recommend improvements for the intake and execution process within CRM, and across the broader organization.
• Communicate timely campaign/program progress and success, reports to internal team members and management.
• Facilitates retrospectives across teams and identifies takeaways for future standard methodologies.

Education :

• Bachelor's Degree Business or related field (Required)

Work Experience :

• 2+ years Project Management experience (has managed small to medium sized projects including multiple simultaneously).
• 2+ years Experience in managing CRM campaigns on vendor or client side.
• 2+ years Wireless cable or subscriber based industry experience managing or developing CRM programs.
• Experiences in relations management with external vendors and agencies.
• Experience in Up/Cross-Selling and/or Brand Trust, Loyalty Campaign Management, Performance Analysis.

Knowledge, Skills and Abilities :

• CRM (Required)
• Project Management (Required)
• Analytics (Required)
• Presentations (Required)
• Communication (Required)
• Relationship Management (Preferred)
• Branding (Preferred)
• Analysis (Preferred)
• Customer Relationship Management (CRM) (Preferred)

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• At least 18 years of age
• Legally authorized to work in the United States

Base Pay Range: $76,200 - $137,400 Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!

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Job Details

Job title CRM Campaign Manager Position Type Full Time Date Posted 2025-04-16 Primary Quest ID PRIMARY_EXTERNAL_QUESTIONNAIRE_V3 Second Quest ID Job Classification Professional Brand T-Mobile USA, Inc. Career area Marketing Location(s) 3617 131st Ave SE, Bellevue, Washington, 98006 Job ID REQ308978