VP Director, Analytics

New York, NY Hybrid SALARY: $175,000 - $235,000 VP Director, Analytics Our client, a growing NYC-based media agency, is seeking a driven and intellectually curious VP Director of Analytics to join their team. This position follows a hybrid schedule and offers a highly collaborative environment that values balance and flexibility. In this role, you will serve as a strategic analytics leader embedded within a cross-functional team responsible for planning and execution. You will develop insight-driven solutions that demonstrate the impact of media investments, identify growth opportunities, and help shape forward-thinking marketing strategies. You will also play a key role in promoting the value of media as a driver of business results - both internally and in partnership with clients. Key Responsibilities Lead Data-Driven Strategy & Insights Develop and guide cross-channel strategies grounded in advanced analytics, forecasting, and performance modeling Turn complex data into clear, actionable stories that resonate with clients Evaluate audience data ecosystems and advance the use of first-party data strategies Encourage adoption of modern measurement solutions, automation, and marketing technology enhancements Enhance Campaign Effectiveness Collaborate with data and technology partners to establish comprehensive measurement frameworks (including attribution, incrementality, conversion tracking, and KPI development) Analyze campaign performance and recommend data-backed optimizations supported by sound statistical methodology Create and expand automated reporting systems and dashboards Ensure alignment across strategy, activation, and analytics teams to enable seamless sharing of insights Lead experimentation initiatives and maintain structured test-and-learn programs Qualifications 10+ years of experience within a media agency, with strong exposure to digital analytics and performance measurement Demonstrated ability to manage client relationships and communicate strategic recommendations effectively Deep technical knowledge of analytics tools, tagging/measurement frameworks, data visualization platforms, and attribution methodologies Track record of driving continuous improvement through testing and optimization Experience working with external partners and staying current on industry developments Proven leadership skills, including mentoring and managing junior team members Strong understanding of performance analytics, campaign measurement, and optimization practices Technical aptitude with familiarity across platform analytics and data environments Comfortable working with reporting tools, automation processes, and complex data ecosystems Naturally inquisitive mindset with an interest in emerging tools, trends, and partnerships Confident communicator in client-facing settings, able to present insights and engage in strategic discussions Collaborative and relationship-focused, recognizing the importance of trust and teamwork Self-directed with strong analytical thinking and problem-solving capabilities Ability to connect media strategy, execution, and analytics through a performance-focused lens Experience advancing measurement capabilities, automation, and audience data strategies across multiple clients TOOLS REQUIRED: Business Intelligence: Advanced Excel (required), Tableau, PowerBI, Datorama, Looker/Looker Studio, Domo, PowerPoint Data Management & Transformation: ETL Tools (Adverity, Datorama), Alteryx, SQL (preferred), Python (nice to have) Data Storage/Cloud: AWS (Redshift, S3), Starburst.io, Datorama, Snowflake, Domo Media Platforms: DCM, DV360, Google Ads, DoubleVerify, IAS, TradeDesk, Facebook, Instagram, Snapchat, Twitter, TikTok, Prisma Project Management: HIVE, Asana, Smartsheet, Microsoft Teams Media Planning: MediaTools, Lumina, Hudson (bonus) Other: Experience with writing business and technical requirements documents; comfort with business rules design and BI tool administration

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