Fractional Head of Sales

Competitive Hourly Rate (Based on Experience & Location)

Reflow is building a workforce and workflow intelligence platform that helps organizations understand how work gets done and identify opportunities to improve productivity, collaboration, and operational efficiency.

As the company scales beyond founder-led sales, Reflow is seeking a Fractional Head of Sales to build its first sales organization, establish scalable revenue processes, and help drive long-term commercial growth.

The Role

Reporting directly to the Founder & CEO, the Fractional Head of Sales will lead the development of Reflow's early-stage sales organization. This executive will be responsible for designing the sales function, hiring and developing the founding Account Executive team, establishing sales processes, and building the operational foundation required to scale revenue.

This is a hands-on leadership role focused on strategy, execution, coaching, and organizational growth.

Key Responsibilities

Sales Strategy & Revenue Planning

• Develop the company's sales strategy and execution roadmap.
• Define revenue targets and sales performance objectives.
• Create hiring plans aligned with growth goals.
• Partner with executive leadership on commercial strategy and GTM initiatives.
• Define the ideal profile for founding Account Executives.
• Lead the hiring and interview process for early sales team members.
• Design structured onboarding programs, KPIs, and 30/60/90-day success plans.
• Build a scalable sales organization capable of supporting future growth.

Sales Leadership & Coaching

• Coach and mentor Account Executives through regular sales call reviews and performance feedback.
• Establish a high-performance sales culture focused on continuous improvement.
• Develop performance standards and accountability frameworks.
• Design and implement scalable sales processes and best practices.
• Evaluate and recommend CRM platforms and sales technology.
• Build operational systems that improve forecasting, pipeline management, and sales execution.
• Establish reporting processes and performance metrics.

Executive Partnership

• Serve as a strategic advisor to the Founder & CEO on sales strategy and organizational growth.
• Support founder-led sales efforts while building the company's long-term commercial capabilities.
• Provide ongoing recommendations to improve sales effectiveness and operational efficiency.

Qualifications

Required Experience

• Previous experience as a Chief Revenue Officer (CRO), VP of Sales, or equivalent executive sales leader within a SaaS company.
• Proven success building and scaling early-stage SaaS sales organizations.
• Experience hiring, onboarding, and developing founding Account Executive teams.
• Strong background in enterprise or mid-market SaaS sales with average contract values (ACVs) of $50,000 or more.
• Demonstrated expertise in sales strategy, forecasting, pipeline management, and revenue planning.
• Experience implementing sales processes, systems, and technology.
• Ability to work effectively in a fast-paced startup environment.
• Based in the United States or Canada.

Preferred Experience

• Previous experience as a Founding Account Executive.
• Background in AI, analytics, data platforms, observability, or related SaaS technologies.
• Experience partnering closely with founders during early-stage company growth.

Compensation

• Competitive hourly compensation based on experience and location
• Opportunity to build and scale the commercial function of a high-growth SaaS startup
• Direct partnership with the Founder & CEO
• Fully remote work environment

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