Senior Field Marketing Manager

Senior Field Marketing Manager

DebtBook is an industry-leading fintech software platform that revolutionizes the way local government, higher education, and healthcare finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, cash, leases, and subscriptions, streamline financial reporting, and share information simply with others. We are passionate about modernizing treasury management and simplifying accounting compliance in the public sector, allowing organizations to break through operational barriers to unlock strategic insights.

As the Senior Field Marketing Manager, you will define and lead DebtBook's field and event marketing strategy, owning events as a primary driver of marketing pipeline and revenue impact.

You will:

• Develop and own DebtBook's field marketing and events strategy, positioning events as a core, scalable pipeline channel
• Define how DebtBook shows up at industry conferences, hosted events, roadshows, and executive programs — from audience targeting to messaging to experience
• Partner closely with Sales leadership, ensuring tight coordination before, during, and after events to maximize pipeline creation and acceleration
• Establish clear ROI frameworks for events, including pipeline attribution, influenced revenue, and post-event conversion metrics
• Partner with Sales to build repeatable pre-event and post-event motions (target account outreach, meeting scheduling, follow-up campaigns, and pipeline progression)
• Oversee execution of events in collaboration with an events coordinator and external vendors, providing strategic direction rather than owning logistics day-to-day
• Identify new field marketing opportunities beyond traditional conferences, such as executive dinners, regional meetups, customer events, and partner-led programs
• Collaborate closely with Demand Generation, Product Marketing, and Content Marketing to ensure consistent messaging and integrated campaign execution
• Manage field marketing budgets, sponsorship decisions, and vendor relationships to maximize impact and efficiency
• Track, analyze, and report on field marketing performance, continuously refining strategy based on data and sales feedback

Our "GOAT" Values

Grow Continuously

• We believe in continuous improvement, never accepting the status quo as good enough, and iterating to move quickly without compromising on quality.
• We are energized by the fast-paced rate of change that growth demands and see new challenges as opportunities for resilience and personal development.
• We are driven by curiosity to think creatively, innovate, and experiment, and we humbly incorporate lessons learned from success and failure along the journey.

Own Your Outcomes

• We hold ourselves accountable for exceptional effort, execution, reliability, professionalism, and results that add tremendous value for customers.
• We are all individual contributors, responsible for delivering value to our customers, team, and company with every action we take.
• As managers, we lead by example in both what we do and how we do it, and stay personally familiar with the work as we coach our teams.
• We follow through on our decisions and commitments with action.

Above & Beyond

• We create moments of magic, surprising and delighting our customers at every touchpoint.
• We run towards problems and enthusiastically jump in to help colleagues however we can be valuable.
• We take pride in proactively doing the extra little things that set us apart, even when no one is watching.

Team Over Ego

• There is no task needed at DebtBook that is beneath any of us.
• We work hard to be the teammate others want on their team.
• We have the courage to have hard conversations and the grace to receive honest feedback in pursuit of excellence.

DebtBook is a fast-growing company where we dream big, move fast, make an impact, and bring joy to everything we do. Our core values drive our success as an organization, and we are looking for talented teammates who share our passion for challenging the status quo, innovating in all we do, and wanting to make a difference.

When it comes to benefits and perks, we are committed to supporting our employees' well-being to make their lives better, both in and out of the office. We offer:

• Competitive salaries plus equity (stock options) for all employees;
• Comprehensive health, dental, and vision insurance, 401(k) with 4% employer match;
• Flexible work schedules and generous leave policies (including unlimited PTO);
• Professional development opportunities and tuition reimbursement;
• Family and wellness perks;
• In-person social events;
• Top-of-the-line equipment, and a newly furnished office.

DebtBook is an Equal Opportunity Employer. We value diversity and prohibit discrimination and unlawful harassment in the workplace. All applicants will receive consideration for employment based upon their qualifications without regard to race, religion, color, national origin, ethnicity, gender, gender identity or expression, pregnancy, sexual orientation, age, marital status, genetic information, political affiliation, National Guard or veteran status, disability, or any other protected status under federal, state, or local law. We welcome and encourage applicants with disabilities to contact our team for assistance during the application and hiring process. We are committed to expanding accessibility and making reasonable accommodations in accordance with applicable law.