Revenue Enablement Content Strategy Manager

Revenue Enablement Content Strategy Manager – Remote or Hybrid, Cary, North Carolina We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence – and questions into answers. About the job The Revenue Enablement team is looking for a Revenue Enablement Content Strategy Manager to lead the strategy and execution of a global content ecosystem supporting the Sales Execution Enablement Program. In this role, you’ll shape how sellers engage across the buyer’s lifecycle by delivering cohesive, high‑impact enablement content aligned to sales execution standards and real workflows. You’ll partner across sales, marketing, readiness, and product teams to ensure content is purposeful, scalable, and measurable in driving revenue outcomes. This is a unique opportunity to combine strategic thinking with hands‑on execution—leveraging AI‑enabled tools, optimizing content delivery, and directly influencing seller productivity and deal success. Strategy: Own end‑to‑end content strategy aligned to the buyer’s journey and global sales execution standards. Define and track content effectiveness metrics. Buyer Journey Guidance: Map content and enablement assets to key buyer stages (discovery, value articulation, competitive positioning, negotiation, decision, close). Assets and Delivery: Design and deliver role‑specific enablement assets curated for the enablement platform (Highspot) with asset guidance and embedding into seller workflows. Ensure sales and customer‑facing roles have the right content, at the right time, in the right format, embedded into tools and daily workflows. Extend this concept to customers through tools, platform features, and Digital Sales Rooms. Adoption‑Driven Enablement Approach: Identify opportunities to embed content and enablement into workflows to drive adoption. Include a layered learning model, practice‑based, just‑in‑time assets, and manager enablement. AI and Tools: Apply AI technologies to accelerate content creation, personalization, and performance optimization. Identify opportunities to improve, modernize, or automate content creation through AI tools and agents. Include formats, tools, or virtual selling tools and technologies to enhance interaction and drive adoption of best practices. Collaboration: Collaborate cross‑functionally to develop assets, messaging frameworks, templates, and digital selling experiences. Measure, Audit, and Improve: Measure content effectiveness and continuously improve based on data, feedback, and performance insights. Conduct content audits to identify gaps, redundancies, and opportunities for improvement. Use insights from analytics, win/loss feedback, and field input to drive continuous improvement. Security: Ensure all applicable security policies and processes are followed to support the organization’s secure software development goals. Refer to GCF and include if security is listed. Values: Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do. Required qualifications Bachelor’s degree in Business, Marketing, Communications, or a related field. 5+ years of experience in revenue enablement, sales enablement, content strategy, sales, or related roles. Experience building content strategies aligned to sales stages and the buyer’s journey. Proven ability to use analytics and insights to guide content decisions and measure impact. Equivalent combination of related education, training and experience may be considered instead of the above qualifications. Additional competencies, knowledge and skills Customer Focus: Ensuring that the internal or external customer’s perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities; crafting and implementing service practices that meet customers’ and the organization’s needs; promoting and operationalizing customer service as a value. Decision Making: Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences. Driving For Results: Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement. Experience with enablement platforms (e.g., Highspot) and digital selling tools is a plus. Familiarity with AI tools for content creation and optimization. Strong communication skills with the ability to simplify complex concepts. Passion for innovation and improving seller effectiveness. World‑class benefits Comprehensive medical, prescription, dental, and vision plans. Medical plan options: PPO with low annual deductible and copays; HDHP with a health savings account and SAS contribution (no access to on‑site health care center). Onsite Health Care Center at HQ, free to employees and family members enrolled in the PPO plan, including a pharmacy. Industry‑leading 401(k) plan. Tuition Assistance Program and additional resources to support development. Generous vacation time, paid holidays, and U.S. Winter Wellness Break (Dec 25 – Jan 1). Volunteer Time Off, parental leave, and unlimited paid sick days. Generous childcare benefits for all full‑time employees. Additional Information To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more: Know Your Rights. #J-18808-Ljbffr SAS Institute