Sr. Manager, Dealership Marketing

Sr. Manager of Dealership Marketing

Target base salary: $110 – 130k plus incentives (based on experience)

This role requires a hybrid onsite presence in Durham, NC

Please note: We are only able to consider candidates who are U.S. citizens or lawful permanent residents (green card holders) and who do not require current or future visa sponsorship of any sort.

About IONNA

IONNA is revolutionizing EV charging by delivering the most reliable, driver-centric, and technologically advanced network in North America. Founded by eight of the world's largest automakers—BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota—IONNA is dedicated to providing EV drivers with the coverage they need, the reliability they deserve, and the amenities they crave.

Job Summary:

We are seeking a Sr. Manager of Dealership Marketing to build and scale OEM and dealership-driven activation programs that convert EV buyers into active users of the IONNA charging network. This role will partner closely with OEMs and dealer networks to drive awareness, first-time usage, and repeat engagement at charging sites. The mission is to turn dealership touchpoints into measurable charging behavior.

Key Responsibilities:

• Develop and execute dealership activation programs in partnership with OEMs.
• Design co-marketing campaigns that drive new EV owners to IONNA charging locations.
• Build and manage relationships with dealer networks and OEM marketing teams.
• Enable dealership sales teams with tools and programs to promote charging behavior.
• Coordinate local market activations tied to dealership regions and charging sites.
• Partner with Communications on OEM messaging and alignment.
• Track and report performance of dealership-driven programs tied to utilization metrics.

Key Performance Indicators (KPIs):

• Percentage of new EV buyers activated onto IONNA network
• Charging sessions driven via OEM / dealership channels
• OEM campaign participation rates
• Dealer engagement coverage (participating dealerships)

Required Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• A minimum of 6 years experience in dealership marketing, OEM partnerships, or automotive marketing.
• Demonstrable relationship management skills with OEMs and dealer networks.
• Experience executing regional marketing programs and activations.
• Ability to translate partnerships into measurable business outcomes.

What We Offer:

• Competitive salary commensurate with experience
• Comprehensive benefits package including health, dental, and vision insurance
• 401(k) matching program
• Professional development opportunities
• Collaborative and innovative work environment

Why IONNA?

• Be part of a pioneering venture backed by the world's leading automakers.
• Work with state-of-the-art technology that's reshaping the automotive industry.
• Contribute directly to a sustainable future powered by renewable energy.
• Thrive in a dynamic, fast-paced environment where your ideas can make a real difference.
• Unparalleled opportunities for professional growth and visibility in a rapidly expanding field.

Join the Charge This isn't just a job – it's your chance to be a driving force in the EV revolution, with unparalleled exposure to industry leaders and decision-makers.

Based in Durham, NC, with a hybrid work model, you'll have the flexibility to innovate and the resources to succeed.

Are you ready to electrify your career, gain exceptional visibility, and leave your mark on the future of transportation?

IONNA is committed to fair and equitable compensation practices through a competitive base salary, as well as offering bonus programs, comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications, and specific work location.

We are committed to an inclusive and diverse team. IONNA is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.