Product Marketing Specialist

As a Product Marketing Specialist for Nilfisk, you play a pivotal role on the Americas Marketing team coordinating and executing product marketing strategies, with a specific focus on successful new product launches. This role involves a wide range of responsibilities, working hand-in-hand with regional and global product management and marketing teams, including asset development, campaign creation and execution, internal launching, channel communications, and overall collaboration to strength our brands and boost sales. You will also work closely with your Product Marketing Manager to manage the launch calendar and creative execution plans. Main responsibilities include: Coordination and execution of new product launches, working closely with cross-functional teams including product development, sales, and marketing. Collaborate closely with product development teams to understand new product features and benefits, providing critical input for marketing campaigns Create and activate marketing campaigns focused on new product launches, including email marketing, online advertising, and social media to target end-users and dealers. Work closely with the sales and product team to support training and sales tools. Localize and maintain product collateral, including product datasheets, presentations, training and sales enablement materials specific products. Monitor and report on the performance of new product marketing initiatives, tracking key metrics and adjusting strategies as needed to ensure successful launches. Use analytics to measure the effectiveness of new product marketing campaigns and recommend improvements Secondary responsibilities: Support tradeshows with product marketing knowledge and recommendations Support the updating of current product assets across all product line – floorcare, vacuums and HPW. Conduct market research to identify customer needs and competitive insights, with a specific focus on product positions and strategies. Coordinate marketing efforts for promotions of products that lag in unit volume or promotional support, including PAC Support various programs as needed in relation to brand alignments, re-brands and private label. Qualifications: Bachelor’s degree in marketing, business, or a related field. 3 years of experience in product marketing, B2B marketing, or a related role. Strong analytical skills and the ability to interpret data to make informed decisions. Excellent written and verbal communication skills. Proficiency in Microsoft Office Suite and marketing software/tools. Highly organized, with the ability to manage multiple projects simultaneously. Team player with strong interpersonal skills and the ability to work collaboratively across departments. Ability to travel up to 10% of the time. Let’s create a cleaner future together Cleaning has emerged as a key contributor to health and safety, sparked by technology and innovation. At Nilfisk we are a driving force in this development. Being part of Nilfisk means thinking outside of the box, bringing your inspiring ideas to life, sharing the results, and learning from your setbacks. We believe that diversity is our greatest strength – as we achieve the best results from a wide variety of views and approaches. At Nilfisk, you have the freedom to be yourself and express your opinions. Nilfisk is firmly committed to growth and sustainability in everything we do. You will be empowered in your role as you collaborate with passionate colleagues on a quest to create a cleaner future. Are you ready to make a change for a cleaner future? About Nilfisk Nilfisk is a world-leading provider of professional cleaning equipment and services, founded in Denmark in 1906. With approximately 4,500 employees across 45 countries and products sold in over 100 markets, we are committed to developing sustainable cleaning solutions that improve quality of life. We are listed on Nasdaq Copenhagen and a proud member of the United Nations Global Compact. Benefits Nilfisk offers a competitive total compensation package. Benefits include Health, Dental, Vision, Basic and Supplemental Life, Critical Illness and Accident Insurance, Flexible Spending Accounts, Health Savings Account with Company Contribution, 401K with Company Match, Long and Short Term Disability, Employee Assistance Program, Legal Plan, Parental Leave, Paid Vacation and Sick Time, Paid Volunteer Day, Tuition Reimbursement, Wellness Reimbursement, Scholarship opportunities, etc. $74,700.00-$93,350.00 The estimated pay range indicates the expected annualized pay range for this position. It may not include potential bonus incentives such as annual bonus’ as well as sales and sales related incentives, or overtime (on eligible positions). The actual pay offered may vary based on several factors, including the applicant's qualifications, relevant experience, unique skills, education level, certifications or licenses, and the location from which they will work. The final pay determination will comply with state or local minimum wage laws applicable to the job's location. We may ultimately pay more or less than the posted range. This range may be modified in the future. Job applicant FAQ Do you have questions regarding the recruitment process or alike? Please visit our FAQ for job applicants. Talent Acquisition Process Nilfisk does not charge any fee at any stage of the recruitment process. We do not request payment or fees from candidates for any employment-related purpose. If you encounter any such activity, please report it immediately on the Nilfisk Whistleblower website. Nilfisk is an Equal Opportunity employer. We consider all qualified applicants without regard to race, religion, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors. A leading global provider of professional cleaning products and services Nilfisk was founded in 1906 by the Danish engineer P.A. Fisker. Today, the company is a world-leading global provider of professional cleaning equipment and services. More than 90% of sales are to professional customers, while the remaining part of the business is aimed at consumers. Nilfisk’s products and services are sold in more than 100 countries and produced at 5 manufacturing sites across the globe. The company has approximately 4,500 employees and generated revenue of 996.3 mEUR in 2025. The largest single market is the US (24% of revenue), followed by Germany (15%), France (11%), Denmark (7%), and the UK (5%). Do you have questions regarding the recruitment process or alike? Please visit our FAQ for job applicants.