US Head of CPG & Retail Strategy
$180k - $200kTAL Life LTD
What You'll Do We’re MiQ, a global programmatic ads and media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. As US Head of CPG & Retail, reporting to the EVP, U.S. Strategy, you will drive revenue growth across CPG & Retail by bringing MiQ’s full advertising offering to market in a way that directly addresses the needs of CPG & Retail marketers. This role will serve as the commercial lead for the CPG & Retail vertical, partnering closely with the national sales organization to identify growth opportunities, meet with brand marketers and agency stakeholders, and help convert CPG & Retail demand into scalable revenue. In this role, you will integrate CPG & Retail strategy with business development, product, advertising sales, and marketing practices to: Own and execute the U.S. CPG & Retail strategy, focusing on increasing revenue, expanding pipeline, improving profitability, and accelerating growth across CPG & Commerce advertisers. Serve as a senior commercial partner to the national sales organization, helping teams identify priority accounts, shape client strategy, influence opportunities, and move revenue through the pipeline. Build and nurture strong media relationships with CPG & Retail brand marketers to create demand, strengthen agency partnerships, and unlock new revenue opportunities. Lead the go‑to‑market rollout and adoption of CPG & Retail products, ensuring sales teams are trained and confident in positioning solutions in client and agency conversations. Translate feedback from brand marketers, agencies, clients, and sales into product, partnership, and marketing priorities that strengthen MiQ’s CPG & Retail offering and support scalable growth. Advance innovation within the CPG & Retail vertical by identifying market gaps, emerging trends, and new opportunities for differentiated media solutions. Be a lead voice at industry advertising conferences, write thought leadership, and help shape marketing activations in the CPG / Retail vertical. Partner with MiQ Sales Marketing team to promote, position, and train internal commercial teams on MiQ’s CPG & Retail offerings. Stay expertly versed in retail media networks and provide education to relevant MiQ teams and clients. Serve as a subject matter expert on the CPG & Retail marketing landscape, staying ahead of emerging trends, partnerships, and market shifts to inform strategy and strengthen go‑to‑market execution. What You'll Bring Proven track record of at least 10 years in sales, business development, or strategic partnership development and management within media, advertising, and ad‑tech industries. Strong network and existing relationships with key players on both the buy and sell side, focusing on healthcare partners. Deep understanding of the healthcare advertising industry landscape, including regulatory requirements, market dynamics, and consumer behavior trends. Experience across DTC. Exceptional negotiation and communication skills, with the ability to influence at the executive level. Strong collaborative nature and ability to work across multiple business partners. Highly self‑aware, analytical, and committed to continuous self‑development. Advanced understanding of programmatic and a strong sense of the ad‑tech industry at large. Bachelor’s degree in Business, Marketing, or a related field; MBA preferred. Benefits & Perks MiQ provides a comprehensive benefits package that includes health, vision, and dental insurance, with generous employer contribution and company‑paid basic life and long‑term disability plans. A hybrid work environment, bonus and performance incentives, generous annual PTO and paid holidays, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives, paid maternity and paternity leave, tax‑free benefits (commuter/health/dependent care), benefit programs, ongoing education & training, and pay transparency. For individuals assigned and/or hired to work in New York City, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets, experience, training, licensure, and certifications. A reasonable estimate of the current compensation range for this position is $180,000–$200,000. This range may vary for positions outside of New York City as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures. Candidates can expect to discuss the competitive bonus and commission packages during early conversations with MiQ’s Talent team and Hiring Managers. Equal Opportunity Employer Equal Opportunity Employer. E‑Verify. Employer Pay Range. #J-18808-Ljbffr TAL Life LTD
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