Director, E2E Marketing AI Integration Lead- CASA

Working with Us

Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

Summary:

BMS is in the process of rewiring our marketing approach and moving toward a best-in-class, AI-driven marketing model. AI will play a key role in increasing our speed, relevance, and impact of both our insight driven strategic choices along with our customer-facing content, empowering our marketers to deliver exceptional customer experiences. Achieving our AI-driven marketing vision requires a full transformation of our capabilities, processes, and tools.

We are looking for a dynamic, high-energy commercially minded team member to collaborate with our Marketing AI Capabilities and Experience team, our brand and market cross-functional teams, our Agencies, and Consulting Partners, guiding these teams and the organization through this exciting evolution. This candidate should be commercially savvy as well as have excellent interpersonal and communication skills to drive the change required to revamp our marketing approach and drive impact.

Responsibilities:

• Embrace, build, and extend the AI driven marketing vision, including execution of the Rewire Marketing roadmap

• Serve as the end-to-end integration point across AI enabled marketing capabilities, ensuring alignment of tools, processes, and sequencing to deliver a cohesive and intuitive experience for brand teams

• Collaborate with key cross functional partners-including Marketing & Launch Excellence, Worldwide Commercialization Learning, CASA Leadership, brand and market leaders, agencies, and consulting partners-to align roles, ways of working, and execution and embed AI driven capabilities

• Translate enterprise AI and Rewire Marketing strategy into clear, brand ready guidance, tools, and artifacts that enable confident adoption and execution

• Develop and execute comprehensive change strategies informed by deep market and brand insights, including stakeholder identification, engagement, and real time feedback from marketers

• Establish ongoing feedback loops with marketers and change ambassadors to continuously refine capabilities, processes, and adoption approaches

• Establish and leverage global communications frameworks, and identify and enable change champions across the organization to foster a strong culture of advocacy

• Shape and communicate a compelling transformation narrative that aligns with the broader strategic vision

Qualifications:

• BA/BS required with advanced degree preferred

• Minimum 8 years of pharmaceutical or healthcare related industry required, with a minimum of 4 years of relevant commercial experience

• Excellent interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels including demonstrated ability to collaborate and communicate with brand and market-level leaders

• Demonstrated ability to guide and align the organization through transformative change. Cultivate stakeholder engagement and enablement of change champions to drive and sustain adoption

• Proven track record of managing complex rollout plans while remaining agile in adjusting tactics and timelines to address the unique needs of varying brands and markets

• Strong ability to leverage brand and market insights to inform stakeholder strategies and tailor initiatives accordingly

• Experience collaborating with cross-functional teams, particularly in shaping and executing tailored training programs (in collaboration with Worldwide Commercialization Learning) that build capabilities and facilitate effective adoption of new tools and processes

• Expertise in crafting clear, compelling, and inspiring global communications that drive understanding, engagement, and advocacy across the organization

• Working knowledge of AI platforms, tools, and prompts for marketing

• Ability to travel up to 30% to engage with global teams and stakeholders in support of change management initiatives

#CASA

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Princeton - NJ - US: $194,820 - $236,076

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical, pharmacy, dental, and vision care.

• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).

• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)

• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays

Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

* Eligibility Disclosure: T he summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work, Life-changing Careers

With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to View email address on click.appcast.io . Visit careers.bms.com/ ( eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information:

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at .

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at View email address on click.appcast.io . Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R1601985 : Director, E2E Marketing AI Integration Lead- CASA Company: Bristol-Myers Squibb

Req Number: R1601985

Updated: 2026-05-28 03:14:19.059 UTC

Location: Princeton-NJ

Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.