Marketing Automation Manager

Marketing Automation Manager

We are looking for a Marketing Automation Manager to support our Marketing team in various tasks revolving Marketing Automation and Email Marketing through tools including Marketo and Inxmail. This role acts as a key player in setting up and automating sophisticated marketing journeys to nurture both prospects and customers through their lifecycle as well as executing ad-hoc email campaigns on a global level.

Qualifications include:

• 2-5 years working in marketing automation and email marketing (Marketo experience preferred, but not required)
• An understanding of the lead funnel, scoring and strategies to optimize lead conversion
• Experience working with a CRM system (MS Dynamics CRM experience is a plus)
• Marketing operations experience as it relates to email nurturing, funnel optimization, and database management
• Deep understanding of Marketing metrics and analytics, proactive in analyzing performance and making improvements
• Team player with excellent verbal and written communication skills
• Proficiency in Excel and other data analysis tools. Tableau or similar (preferred)
• Strong analytical and problem-solving skills backed by understanding of complex data sets
• Demonstrated ability to build highly effective working relationships with cross-functional teams with the help of team-oriented mindset paired with leadership mentality which will help you strive for greatness and grow as our team expands
• Keen interest in Performance Marketing topics and the utilization of the latest tools, techniques, and processes to make your work as efficient as possible
• English (fluent); German is a plus