Marketing Specialist
The Judge Group Inc
No sponsorship or C2C for this role
Must be a w2 employee of The Judge Group Marketing Specialist
Location: Westminster, CO
Job Type: Contract About the Role
We are looking for a motivated and results-driven Marketing Specialist to support demand generation and integrated marketing initiatives. This role will be responsible for planning, executing, and optimizing multi-channel marketing campaigns that drive brand awareness, lead generation, and customer engagement. The ideal candidate is analytical, creative, highly organized, and thrives in a fast-paced environment while managing multiple projects simultaneously.
Key Responsibilities
Must be a w2 employee of The Judge Group Marketing Specialist
Location: Westminster, CO
Job Type: Contract About the Role
We are looking for a motivated and results-driven Marketing Specialist to support demand generation and integrated marketing initiatives. This role will be responsible for planning, executing, and optimizing multi-channel marketing campaigns that drive brand awareness, lead generation, and customer engagement. The ideal candidate is analytical, creative, highly organized, and thrives in a fast-paced environment while managing multiple projects simultaneously.
Key Responsibilities
- Plan, execute, and optimize integrated demand generation campaigns to drive lead acquisition, lead nurturing, and conversion.
- Manage and optimize paid digital marketing campaigns across platforms such as LinkedIn, Demandbase, Google Ads , and other paid media channels.
- Create and deploy marketing assets including social media content, digital advertisements, email campaigns, landing pages, presentations, and print materials based on approved messaging and brand guidelines.
- Track, analyze, and report on campaign performance metrics, including lead generation, conversion rates, engagement, ROI, and pipeline impact.
- Conduct A/B testing, audience segmentation, and performance analysis to continually improve campaign effectiveness.
- Maintain marketing calendars and coordinate campaign activities across multiple channels and teams.
- Coordinate logistics and execution for trade shows, conferences, corporate events, and meetings, including vendor management, shipping, promotional materials, presentations, and giveaways.
- Monitor marketing initiatives and provide actionable insights and recommendations to improve results.
- Collaborate with cross-functional teams to ensure alignment of marketing programs and business objectives.
- Bachelor's degree in Marketing, Communications, Business , or a related field.
- 2-5 years of experience in digital marketing, demand generation, campaign management, or integrated marketing.
- Hands-on experience with marketing and analytics platforms such as Demandbase, LinkedIn Campaign Manager, Google Analytics, Google Ads , and Salesforce Marketing Cloud .
- Strong project management and organizational skills with the ability to manage multiple priorities and meet deadlines.
- Analytical mindset with experience interpreting campaign performance data and making data-driven recommendations.
- Proficiency in Microsoft Office Suite, including PowerPoint and Excel.
- Excellent written and verbal communication skills.
- Experience developing marketing copy for digital and print channels.
- Familiarity with graphic design tools such as Adobe Photoshop, InDesign, and Illustrator .
- Experience supporting B2B marketing campaigns and event marketing initiatives.
- Ability to work independently and collaboratively in a cross-functional environment.
Vacancy posted 16 hours ago
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