Marketing Manager

Summary of Key Responsibilities Leadership – Setting goals for the work group, modeling how we work together. Identifies key responsibilities and practices to ensure immediate team of direct reports promotes success, confidence in leadership, and teamwork to achieve business results. Supports implementation of company programs, procedures, methods, and practices to promote key messages and competitive advantage. Leads cross‑functional alignment on marketing strategies across leadership team. Planning and Execution – Leading the development of integrated strategic and operational plans for the marketing work group, managing execution, and measuring results. Develops individual plans for all marketing disciplines (marketing communication, category, digital & loyalty) to maintain culture and reputation. Leads development of annual operating plan and budget for all marketing. Enables functional leaders on rolling 12‑18‑month go‑to‑market plans. Prioritises and balances all plans into a cohesive integrated marketing plan that drives sales and brand differentiation. Evaluates, plans and manages processes to align programs with business goals. Evaluates potential partnerships, negotiates alliances, and manages relationships. Business Requirements – Provides functional expertise and executes responsibilities. Builds brand clarity, articulates framework for category and portfolio growth, defines strategic roadmap for digital and loyalty evolution. Continuously evaluates and adjusts communication, category, digital & loyalty strategies to meet market changes. Manages all brand, promo, and category communications, providing input to positioning and creative brief development. Evaluates creative concepts against strategy, provides feedback. Leads development of performance measures, tracks performance, and reports results. Partner Development and Team Building – Provides coaching, feedback, and developmental opportunities. Challenges and inspires team members, conducts performance reviews, ensures compliance, oversees training and staffing. Provides leadership support to achieve partner, business, and customer results. Gives meaningful feedback, develops core skills, and builds a positive, respectful, productive environment. Summary of Key Experience Bachelor’s degree in Business Administration, Marketing, Advertising and/or Communications. 5‑8 years progressive leadership experience in Brand, Communication, and Product/Category Management. 5‑8 years leading cross‑functional teams in execution of complex, multi‑year projects. Summary of Key Skills and Abilities Strong strategic thinking. Analytical and creative acumen – transforming consumer insights into actionable strategies. Strong presentation and communication skills – clear and concise, both orally and in writing. Ability to speak, read, and write in Spanish and English. Ability to collaborate, reach consensus, and resolve issues. Setting Direction Establishes and communicates a compelling and inspired vision, creates competitive winning strategies and plans, ensures department strategies are aligned with company strategies. Leadership Courage Willing to take a managed risk to drive the business forward. Creating the Environment Develops a positive, respectful, productive and professional work environment. Building and Maintaining Relationships Establishes positive connections with others to facilitate attainment of business results. Developing for the Future Continuously develops competencies of both self and others. Organizational Savvy Understands and effectively leverages the organization to accomplish business and unit goals. Achieving Measurable Results Consistently exceeds goals, dedicated to exceeding expectations of internal and external customers. #J-18808-Ljbffr Starbucks PR - San Juan