SEO/SEM Marketing Manager

Description

Position at DX1 Platform

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search), search engine optimization (organic search), and website analytics.

DX1 is a cloud-based dealership management system for the motorsports industry. We build and maintain customer-facing websites for dealers selling motorcycles, ATVs, side by sides, snowmobiles, scooters, power equipment and more. 

Position Summary

DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing team and drive measurable results for hundreds of powersports dealership websites across the US. This role combines strategic leadership with hands-on execution, managing a small team while overseeing a high-volume client portfolio.

Success in this position requires someone who thinks like a boutique digital marketing agency but can build scalable processes that deliver consistent results across many accounts. The ideal candidate is highly organized, data-driven, process-oriented, and passionate about continuous improvement through automation, AI, and marketing technology.

Responsibilities

● Lead, mentor, and develop a team of up to three SEO/SEM specialists.

● Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.

● Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.

● Prioritize work based on business impact, client needs, and team capacity.

● Establish processes, documentation, and quality standards that improve efficiency and consistency.

● Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.

● Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.

● Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.

● Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.

● Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.

● Stay current on Google algorithm updates, paid search trends, AI search developments, and emerging digital marketing technologies.

● Continuously identify opportunities to automate repetitive work using technology, templates, AI, and workflow improvements.

Required Qualifications

● 5+ years of SEO and SEM experience with proven results.

● 2+ years managing or mentoring marketing professionals.

● Experience managing multiple client accounts in an agency or high-volume SaaS environment.

● Strong understanding of technical SEO, local SEO, content strategy, and paid search.

● Advanced knowledge of:

○ Google Analytics 4 (GA4)

○ Google Tag Manager

○ Google Search Console

○ Google Ads

○ SEMrush

○ PageSpeed Insights

○ Screaming Frog SEO Spider

○ Raven Tools (or similar reporting platforms)

● Experience implementing conversion tracking, event tagging, and attribution.

● Strong analytical skills with the ability to translate data into business recommendations.

● Excellent project management, prioritization, and organizational skills.

● Ability to thrive in a fast-paced environment while managing competing priorities.

Preferred Qualifications

● Experience working with automotive, powersports, RV, marine, or other dealer-based industries.

● Experience supporting SaaS products or website platforms.

● Familiarity with Local SEO for multi-location businesses.

● Experience with schema markup, XML sitemaps, robots.txt, and JavaScript SEO.

● Knowledge of AI-assisted marketing workflows and automation tools.

What Success Looks Like

● Delivers measurable improvements in organic traffic, rankings, lead generation, and paid search performance across a large client portfolio.

● Builds repeatable processes that enable the team to scale without sacrificing quality.

● Develops a high-performing, accountable team focused on continuous improvement.

● Uses data to drive decisions and proactively identifies opportunities for optimization.

● Balances strategic thinking with hands-on execution while maintaining exceptional client outcomes.

Key Competencies

● Strong Management Skills

● Strategic Thinking

● Process Improvement

● Client Service

● Analytical Thinking

● Technical SEO

● Paid Search

● Communication

● Collaboration

● Continuous Learning

• This role offers a compensation of approximately $85,000 - $90,000 annually. Compensation factors include geography, experience, education, job demands, job market, etc. Additional benefits for full-time employees include medical, dental, vision, flexible spending account, 401k, and matching up to. 4% fully vested on day one of employment; paid vacation, company holidays, and sick leave; corporate discount opportunities.

About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce, and is a drug-testing employer.