Brand Development Representative

Brand Development Representative

GA Smyrna 01 - Smyrna, GA 30082

About United

United is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles, United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth, leveraging its most distinct market advantages in order to maintain its upward momentum. Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol, making it possible for United to grow its product portfolio and business successfully in Georgia and beyond.

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The primary responsibility of a Brand Development Representative is to strategically plan, organize and execute local events and brand promotions, helping to increase brand knowledge and gain/grow the distribution of United's priority brands. Brand Development Representatives serve as a marketing arm for United's sales teams as well as our suppliers, promoting in both the on and off-premise accounts.

Qualifications

• Must be 21 years or older
• Bachelor's degree or Associate's degree from an accredited college or university
• Valid driver's license for applicable state
• Able to secure and maintain auto-liability insurance in accordance with state laws
• Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws
• Sales experience in the food and drug industry preferred
• Restaurant/Bar/ industry experience preferred
• Extensive knowledge of products

Responsibilities

• Attend Brand Development meetings and sales division meetings
• Attend brand kick-offs and special events
• Help gain and grow distribution of United priority brands for beer, wine, and spirits
• Prepare and execute off and on premise promotions
• Assist with product delivery, set up and execution of festivals/events for United and its suppliers.
• Work collaboratively with all suppliers and sales teams in planning and executing promotions
• Execute an average of 7-10 promotions/events per week
• Visit numerous accounts per day, presenting and scheduling promotions
• Secure price features in accounts for promotions
• Check inventory levels of products to prepare for promotions
• Merchandise and decorate accounts with appropriately branded POS
• Schedule and execute product brand training for accounts bar and wait-staff.
• Meet, schedule, and train spokesmodels on brand knowledge, recipes, program details, price features, etc.
• Execute and provide all necessary promotion recaps and photos in a timely and accurate manner
• Recap brand promos with surveys using United software
• Perform other duties as assigned
• Drive to all call points
• Work is a combination of days, nights, weekends, and holidays as needed

Competencies

• Decision Making
• Plan and Organize
• Customer Focus
• Professionalism
• Flexibility
• Communication
• Interpersonal Skills
• Problem Solving/Solution-Oriented
• Collaboration
• Conflict Resolution
• Positive Attitude
• Self-Motivated
• Creativity
• Working As a Team
• Willingness to Learn

Critical Skills

• Time management
• Creativity and Innovation
• Product knowledge
• Proficient in Microsoft Office and other United technology use
• Excellent verbal communication skills
• Strong attention to detail
• Strong communication and collaboration skills
• Strong organizational skills with a proven ability to multi-task, prioritize, and manage time in order to meet frequently changing deadlines in a fast-paced environment
• Able to read, write, and perform business math computations

Working Conditions

• Some work in normal office environment
• Able to maintain very high proficiency and job standards while working in a non-temperature controlled environment that includes exposure to heat, high humidity, and inclement weather
• Able to work occasionally in refrigerated areas
• Exposure to smoke and dust in certain accounts
• Able to work in an environment with moderate to loud noise levels at events and in accounts

Physical Requirements and Essential Functions

• Regular, reliable attendance required
• Able to drive a vehicle for extended periods of time
• Able to taste. talk and hear, stand and walk, sit, reach with arms and hands, lift and carry, and use hands and fingers to handle or feel
• Able to sit for extended periods of time, using computer keyboard, mouse, monitor, or calculator
• Able to perform greater than average lifting (50-65 lbs)
• Able to frequently climb or balance, stoop, kneel or crouch
• Must have specific vision abilities that include close vision, distance vision, and the ability to judge distance

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact View email address on click.appcast.io or call View phone number on click.appcast.io for assistance with an accommodation.