Associate Director, Product Marketing

Responsibilities Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer’s journey-based sales cycle. Support the execution of a GTM strategy that specifically relates to product/domain responsibilities. Perform both primary and secondary market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities. Lead in the creation of new product/feature messaging and support product management teams in roadmap development. Support marketing programs that drive awareness, engagement, and pipeline. Collaborate with demand-generation teams to build and execute high-response campaigns. Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers. Enable sales, GTM teams, and strategic partners in positioning Enablon products. Provide thought leadership and innovative ideas and bring these to the broader marketplace. Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities). Build and execute cross-functional projects that align to corporate objectives and deliver clearly defined goals and outcomes. Requirements 10-plus years of B2B technology experience, ideally in EHS, Sustainability, Operational Risk, or ESG space At least five to seven years of experience spent in product marketing roles At least 5 years proven experience in managing a global team Bachelor’s or Master degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience Hard Skills Product Positioning Buyer Persona Development Market Segmentation Competitive Research Campaign Execution Roadmap Development Content Creation Sales Enablement Customer Advocacy Thought Leadership Soft Skills Collaboration Relationship Building Innovative Thinking Communication Leadership Certifications & Qualifications Bachelor’s Degree in Marketing Master’s Degree in Marketing #J-18808-Ljbffr Jobtailor