Wholesale Sales Director, NYC

Biologique Recherche is transforming into a modern, omnichannel powerhouse, scaling retail, the professional network, and D2C within the US. We are looking for a dynamic and tenured Wholesale Sales Director based in NYC who is able to strategize and execute in a fast‑paced environment. This person will own the NYC market, with a majority of time spent on the field, and report to the Executive Director of Sales. The Wholesale Sales Director, NYC, will work closely with internal & external stakeholders to help translate the Company’s global vision into regional & consumer‑specific strategies to drive revenue and increase distribution. They will be responsible for developing and managing the execution of sales strategies to achieve sales targets, KPIs & all metrics across the region. The ideal candidate will grow the wholesale channel while protecting the brand’s premium professional positioning and business that has defined us for decades. With a strong emphasis on driving sales results, organizational optimization, building partnerships and driving a high‑performing team, this person will be a critical leader within the team. Responsibilities Sales Strategy and Execution Develop, manage and drive strategy and growth opportunities within the wholesale channel to dive sales, achieve key performance indicators (KPIs), and identify new market opportunities. Serve as the main point of contact within the region for wholesale partners and customers; providing support for sales, education, marketing, and eventing. Partner with customers to create and execute joint business plans on a monthly/quarterly/yearly basis to facilitate sales initiatives, activations, events and strategies to grow the customer demographic, build brand awareness & loyalty, and drive revenue. Manage, track, and analyze all reporting, promotions, initiatives, and metrics for each customer to maximize sales, maintain accurate records, and make strategic decisions based on quantitative & qualitative data. Create and present all business recaps with key insights to provide structured and actionable recommendations for future initiatives, activations, product launches, etc. Identify new opportunities and prospect new business development within the region. Supervise compliance and adherence to Company guidelines and standards, including merchandising, events, promotions, collateral, and brand guidelines. Collaborate with demand planning and operations to optimize assortment, purchase orders, manage OOS, assortment and inventory levels – providing recommendations on all product lines. Create and monitor all P&L and budgets for the region, ensuring adherence to targets and profitability goals. Client Relationship Building Develop strong, long‑lasting relationships with key wholesale partners, understanding their business objectives, build trust, and support mutual objectives. Work cross functionally with leaders (Ecommerce, Marketing, Finance, etc.) to onboard and manage new and existing business and services. Cultivate and build excellent communication with accounts; building a regular cadence and schedule of in‑person visits, calls, and virtual meetings to provide the highest level of customer service. Manage accounts closely to resolve any concerns, questions or issues in a timely manner. Collaborate with the Education department to ensure training plans are in place to uphold brand guidelines, product knowledge, and luxury customer experience standards. Contribute to the organization of and participate in Seminars and Workshops. Possess an in‑depth knowledge of the Brand’s product offerings / understand the features and benefits of each product in the line. Develop joint business plans to optimize business, overcome technical and business objections, and plan for success. Stay up to date in industry, maintaining knowledge in trends, adjacent & competitive brands/products. Manage brand positioning within each customer, including monitoring other product lines and brands, suggesting comparable products and alternatives within BR. Team Management Develop, engage, and motivate team members to further their growth and development, providing mentorship and guidance to achieve Company goals. Help recruit, onboard and coach new team members and partners. Provide ongoing feedback and support of training programs, coaching on best practices, ensuring alignment with Company values, goals and policies & procedures. Champion a culture of excellence, performance, collaboration, and continuous improvement across the region. Qualifications 6+ years of experience in sales, business development, wholesale and leadership role(s); experience in beauty/skincare industry, and/or luxury brands preferred. Bachelor’s degree is preferred, with business focus and experience with P&L responsibility a plus. Proven track record of creating and executing impactful sales and business strategies to drive revenue, prospect new business, and optimize channel growth. Strong management skills with an ownership mindset, acting as a leader within the team to drive results. Strong analytical and business acumen skills with an ability to convey and translate strategy into actionable behaviors across all levels and departments. Strong written and verbal communication skills with an ability to work cross‑functionally and present. Proficiency in various software and technology programs/applications/programs – including Microsoft Office (particularly excel & PowerPoint), CRM (Salesforce a plus), Tableau, IMS, OMS, etc. Exceptional ability to multi‑task, prioritize and follow through, with strong organizational skills, time management skills, and operational acumen. #J-18808-Ljbffr Biologique-Recherche