VP, Digital Product & Ecommerce

VP, Digital Product & Ecommerce

Seed Health United States

Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. Our portfolio of gut-directed products is developed in collaboration with leading scientists and backed by human clinical research. We're best known for DS-01® Daily Synbiotic—the #1 digestive health probiotic in the U.S.—trusted by millions of people for its benefits in and beyond the gut, including skin, immune, and heart health. We've since expanded our offerings to include PDS-08® for pediatric health, VS-01™ for vaginal health, and a new category of Co-Biotics for daily nutrition, energy, and sleep—each grounded in our commitment to scientific rigor, precision formulation, and impact across the body's interconnected systems. Beyond the body, SeedLabs—our environmental research division—advances microbial solutions that restore biodiversity and support ecosystems affected by human activity. We've built a profitable DTC business with category-leading retention, grown revenue 5x in the last 36 months, and expanded our reach across new channels and markets. With a robust clinical pipeline and continued expansion into new areas of microbiome health, we're building for scale—with integrity, care, and curiosity. Our work has been recognized by Fast Company (Most Innovative Companies, Brands That Matter, World Changing Ideas), TIME (Best Inventions), Forbes (America's Best Startup Employers), and Inc. (Best in Business, Female Founder 100)—a reflection of the science behind our products and the stories we tell to bring them into the world. We're a galaxy-class team of researchers, clinicians, designers, engineers, storytellers, and builders—each aligned in our belief in the transformative potential of the microbiome. If you're a kindred dot-connector looking to shape the future of health, join us.

Seed's digital experience is a primary expression of the brand—and this role owns it. The VP of Digital Product & Ecommerce is accountable for the full DTC experience: how customers discover, evaluate, purchase, and stay. From conversion mechanics to brand expression, from product roadmap to launch execution, this is a commercial and creative leadership role in equal measure. This isn't a process role. It's an outcomes role. The person who thrives here is equally at home in product strategy and ecommerce economics, moves fast without sacrificing quality, and holds a genuinely high bar for craft.

What You'll Do

• Set the vision and standard for Seed's digital experience across web and app—conversion-optimized, brand-forward, and technically excellent
• Drive the product roadmap in close partnership with Engineering and Design, with clear accountability for delivery, quality, and measurable results
• Own the A/B testing and experimentation program, translating learnings into improvements in CVR, AOV, and LTV
• Champion site performance, accessibility, and speed as non-negotiables

Ecommerce & Commercial Strategy

• Own discount and incentive architecture, subscription mechanics, and upsell strategy
• Lead on-site merchandising—how products are featured, sequenced, and sold
• Partner with Product Marketing on pricing dynamics and ensure on-site execution reflects broader commercial strategy
• Translate audience segmentation into personalized digital experiences
• Own the digital execution for all product launches—premium, cohesive, commercially effective

Cross-Functional Leadership

• Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning conversations
• Drive alignment across Engineering, Design, Creative, and Performance on shared priorities
• Build a high-performing, increasingly autonomous team—operating at the strategic level, not in execution

Who You Are

• You have 8+ years of digital product and ecommerce experience, with meaningful depth in DTC, conversion optimization, or subscription businesses at scale
• You've defined product strategy from ambiguity—not just optimized an existing experience, but articulated what it should become and built organizational conviction around your vision
• You lead cross-functional teams by setting strategic direction, not managing delivery. Engineering, Design, and Commercial partners look to you for the "what" and "why," not just the "when"
• You connect experience decisions to business outcomes and can articulate those tradeoffs clearly to executive stakeholders
• You're analytically fluent—comfortable with CVR modeling, cohort analysis, and experiment design—and you use data to sharpen strategic bets, not just measure outputs
• You operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or move on—you don't let it drift
• You're opinionated and substantive, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise
• You hold a high bar for craft and brand expression—you understand that a premium digital experience is a commercial differentiator, not just a functional channel
• You're a clear, structured communicator who can make complex strategy legible to senior stakeholders and cross-functional partners alike
• Bonus: experience in health, wellness, or consumer brands with premium positioning; familiarity with Shopify ecosystem or subscription platforms; exposure to personalization systems or agentic commerce

What Success Looks Like

• A digital experience that converts, retains, and reflects the Seed brand at its highest expression
• A product strategy grounded in data that demonstrates the value of technology investment to the business
• Strong, trust-based partnerships across PMM, Engineering, Design, and Commercial—with shared language and clear ownership
• A team operating with increasing autonomy, with this role driving strategy, not coordination

Compensation

The annual pay range for this full-time position is $250-275k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.

Benefits + Perks:

Health & Wellness: Choose from multiple medical, dental, and vision plans, with generous employer contributions and coverage options to meet your needs. Enjoy access to top-tier virtual care and a complimentary Aaptiv membership for fitness and mental wellness. We also provide an HSA with employer contributions, along with Fullscript discounts for supplements.

Mental Health Support: All employees and eligible dependents receive 12 free therapy sessions per year, plus coaching, meditation, and 24/7 access to Spring Health's digital tools and care navigation.

Long Term Wealth Planning: Invest in your future with our 401(k) plan through Betterment, featuring a 100% match on the first 3% and 50% on the next 2% of contributions—fully vested from day one.

Supporting Families: Our Parental Leave Policy includes 18 weeks of fully paid leave, with the flexibility to phase your return. We also offer four weeks of paid transition time at 80% capacity or four days per week.

Time to Recharge: Seed offers 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days (Summer + Winter), and 15 paid company holidays each year.

Work Flexibly: Thrive in a remote-first culture that prioritizes autonomy and clarity. You'll also receive a $750 one-time remote work setup stipend and ongoing access to a $450 quarterly wellness and workplace stipends via JOON.

And More: Access pet insurance, life and disability coverage, learning & development, and a vibrant culture rooted in science and impact. Seed Health is committed to a safe, transparent, and integrity-driven hiring process. As recruitment scams continue to evolve, we encourage all candidates to stay vigilant and keep the following in mind:

• Seed will never request payment or sensitive financial information. We will never ask for banking details, credit card information, or Social Security numbers. Our recruitment process is always free.
• Verify all communications. Legitimate outreach from our team will come from an official @seed.com email address. If contacted by a recruiting partner or staffing agency, they should clearly identify themselves.
• Be cautious of suspicious outreach. Watch for unusual requests, pressure tactics, grammatical inconsistencies, or asks for confidential information—and always confirm the sender's domain before engaging.
• Report anything that feels off. If you suspect fraudulent communication claiming to represent Seed, contact us immediately at View email address on click.appcast.io.