Sr. Account Manager, SMB Growth & Direct Response

Strategic Sr. Account Manager, SMB Growth & Direct ResponseAre you ready to make an impact at the intersection of media innovation and client success? Scripps is seeking a strategic Sr. Account Manager, SMB Growth & Direct Response to join our dynamic team in New York City. In this role, you'll be the driving force behind strengthening advertiser and agency relationships while delivering integrated media solutions that span linear television, digital, and streaming/CTV platforms. If you're passionate about maximizing campaign performance and building strategic partnerships that drive real business results, this is your opportunity to shine.What You'll DoManage the day-to-day execution, delivery, and performance of assigned accounts and campaigns to meet client objectives, revenue goals, retention targets, and performance KPIs.Serve as a contact for advertisers and agencies, developing a strong understanding of their business objectives, target audiences, marketing strategies, and performance goals while providing responsive, solutions-oriented support as well as upselling opportunities.Partner with account executives and sales leadership on media plans, proposals, presentations, pipeline management, account growth, retention, and opportunities to increase advertiser investment.Proactively monitor campaign pacing, delivery, and performance; analyze KPIs including CPA, CPL, ROAS, response, conversion, reach, and frequency; and implement optimization strategies to maximize campaign effectiveness.Analyze campaign and account performance data to identify trends, opportunities, and areas for improvement, and develop client-facing reports, campaign recaps, recommendations, and strategic insights.Coordinate the campaign lifecycle from proposal through order entry, trafficking, scheduling, optimization, reporting, makegoods, and reconciliation while maintaining accurate account, campaign, and revenue information in applicable systems.Partner with Sales, Ad Operations, Traffic, Inventory, Research, Marketing, Content, Finance, and other internal teams to ensure effective planning, execution, issue resolution, and delivery of client commitments.What You'll NeedBS/BA in related discipline preferred or equivalent years of experienceGenerally, 5+ years of experience in related field preferredWhat You'll BringDemonstrated understanding of national advertising landscapes, agency structures, and enterprise-level client requirements preferredStrong and comprehensive understanding of linear TV, digital, and streaming/CTV media planning, buying, and optimization across integrated platformsKnowledge of Direct Response advertising, performance metrics (CPA, CPL, ROAS, conversion rates), and campaign management processesStrong analytical skills to interpret campaign data, identify optimization opportunities, and translate insights into actionable recommendationsExceptional client-service and communication skillsAbility to effectively present strategic recommendations to advertisers, agencies, and internal stakeholdersDemonstrated capability in end-to-end campaign oversight with focus on revenue optimization and strategic partnership alignmentProficiency in CRM, analytics platforms, and Microsoft Office with strong organizational skills to prioritize competing demands in fast-paced environmentsWhere You'll Live, Work and PlayNew York City is the epicenter of media, advertising, and innovation—and there's no better place to advance your career in strategic account management. As the nation's largest media market, NYC offers unparalleled access to leading agencies, brands, and industry events. Beyond work, the city pulses with world-class dining, arts, culture, and entertainment. From Broadway shows to rooftop bars, Central Park to Brooklyn's vibrant neighborhoods, you'll find endless ways to explore and be inspired. With excellent public transportation and a hybrid work model, you'll enjoy the perfect balance of professional growth and urban living at its finest.Compensation Range:Annual Salary: $110,000.00 - 140000 Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York.Additional Benefits:A career path to grow your professional experiencesFull medical, dental and vision benefits, as well as certain other health and wellness benefitsRetirement savings plan with company matchOther key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.