Senior Manager
Michael Aaron Staffing LLC
Senior Manager, Digital Performance for a stable and growing corporation in the North Florida area. The Senior Manager of Digital Performance will be responsible for ensuring every dealership has accurate tracking, inventory feeds, properly configured Google Ads accounts and digital marketing strategies that consistently outperform the competition. This position is perfect for a technical marketing professional who understands the entire Google ecosystem (from click to conversion). ON-SITE position and is available IMMEDIATELY! Company will offer relocation to the right candidate. RESPONSIBILITIES: Build and optimize Google Search, Performance Max, Vehicle Listing Ads (VLA), Demand Gen, Display, and YouTube campaigns Develop advertising strategies based on dealership inventory, market demand, and business objectives Continuously improve lead quality, cost per lead, and return on ad spends Google Analytics & Tracking: Enhanced Conversions Conversion Tracking Event Tracking CRM Conversion Imports Cross-Domain Tracking Conversion Troubleshooting Google Merchant Center & Inventory Feeds: Troubleshoot inventory feed issues Resolve disapproved vehicles Ensure inventory syncs correctly Optimize Vehicle Listing Ads Build inventory segmentation strategies Improve feed quality and performance Website Performance & SEO: Review landing pages for conversion optimization Identify website improvements that increase lead volume Assist with technical SEO Improve user experience and conversion rates AI & Automation Use AI tools such as ChatGPT, Gemini, Claude, and other emerging technologies to improve campaign management, reporting, research, workflow automation, and operational efficiency. QUALIFICATIONS Automotive dealership marketing experience is highly preferred Enhanced Conversions Conversion Tracking Inventory Feed Management Search Campaign Strategy Performance Max Strategy Basic HTML/CSS Technical SEO Strong analytical and troubleshooting skills #J-18808-Ljbffr
$183.6k - $248.4k
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