Real Estate Manager

REAL ESTATE MANAGER

WHAT A DIFFERENCE

At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.

We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.

WHAT YOU WILL DO

As the Real Estate Manager, you will own site acquisition for an assigned territory—from market analysis and site identification through executed purchase or lease agreements. You will partner closely with franchise owners and build broker networks that drive deal flow, serving as the primary real estate point of contact and ensuring development timelines stay on track.

Backed by Roark Capital Group, Primrose is entering a new phase of disciplined growth. In this role, you will play a critical part in that expansion by helping identify, evaluate, and secure high-quality sites that support long-term success.

Site Selection & Deal Execution

Drive site identification from franchise agreement execution through executed purchase or lease agreement

Evaluate and present sites using data-driven analysis (demographics, trade areas, competition, and market trends)

Prepare and negotiate letters of intent, site approval packages, and purchase/lease agreements in partnership with legal counsel

Coordinate site planning with internal design and construction teams

Partner with Development Project Manager to ensure deal quality and project feasibility prior to submission

Broker Network Development

Build and maintain a high-performing broker network across all markets; serve as the primary contact for brokers, landlords, and sellers

Drive consistent outreach and relationship-building to generate deal flow

Educate brokers on Primrose’s site criteria, approval process, and development timelines to enable proactive sourcing

Franchisee Development & Schedule Management

Serve as the primary real estate partner for assigned franchise owners during the site search phase

Initiate site acquisition efforts immediately following franchise agreement execution

Manage development schedules, proactively identifying risks, delays, and misalignment with key milestones

Support franchise owners in evaluating sites and preparing site approval packages

Ensure timely collection and delivery of all required documentation

Market Planning & Analytics

Identify target markets and recommend Designated Service Area (DSA) boundaries

Partner with franchise owners to align on territory mapping

Leverage data and analytics to support site selection decisions (demographics, traffic patterns, co-tenancy, and competition)

Maintain accurate pipeline reporting and CRM data to support development visibility

WHO WE ARE LOOKING FOR

5+ years of commercial real estate experience with a focus on site selection, ideally supporting a multi-unit retail or franchise brand

Proven ability to manage the full site acquisition lifecycle, from market analysis through executed lease or purchase agreements

Experience partnering with franchise owners or developers; understands how to navigate development schedules and earn operator trust

Strong track record building and leveraging broker networks to generate consistent deal flow across multiple markets

Working knowledge of zoning, permitting, and entitlement processes

Data-driven approach to decision making; comfortable using market analytics and GIS tools to evaluate sites

Ability to build and present clear, compelling site recommendations and approval packages

Disciplined in pipeline management with strong attention to reporting accuracy and timelines

High ownership mindset with the ability to operate independently across a defined territory

Strong communicator and relationship builder with a high level of professionalism and integrity

Ability to travel as needed to support site selection and market coverage

WHAT YOU WILL GET

Competitive commission plan designed to reward performance, with top performers earning 1x–2x their base salary through deal closings and portfolio performance

50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School

Full-time team members are eligible for health, dental and vision insurance

401k with company matching up to 3.5% and company provided life insurance

Employee Assistance Program

This is a remote position.