Vice President, Marketing Strategy - Consumer Bank Organic Growth & Innovation

Job Description

The Consumer Bank Marketing Acquisition team develops and leads integrated marketing strategies to profitably acquire consumer deposit relationships.

As a Vice President, Marketing Strategy on the Organic Growth & Innovation team, you will identify and lead new organic growth strategies that drive customer acquisition. Sitting at the intersection of marketing strategy, analytics, customer experience, technology, and innovation, you will uncover untapped opportunities, connect insights across teams, and shape the future of how Chase acquires customers. You will also help advance AI adoption across Consumer Bank Marketing - identifying practical ways to improve efficiency, sharpen decision-making, and unlock new ways of working.

The ideal candidate combines strategic thinking, strong business acumen, and a passion for innovation to identify opportunities, align stakeholders, and transform insights into growth.

Job Responsibilities:

• Identify, prioritize, and lead the development of new organic growth opportunities that drive customer acquisition and business growth.
• Define and drive a holistic acquisition personalization strategy, connecting audiences, channels, and customer experiences to deliver more relevant, higher-converting acquisition journeys.
• Develop business cases, strategic recommendations, and growth roadmaps for emerging acquisition opportunities, informed by customer, market, competitive, and industry trends.
• Evaluate acquisition funnel performance and customer behavior across journeys, channels, and stages to identify friction points, gaps, and opportunities to improve conversion.
• Develop strategies that orchestrate how acquisition channels, customer experiences, and marketing capabilities work together to drive stronger, more efficient outcomes.
• Set acquisition priorities for product builds and partner closely with the Personalization and Insights (P&I) team on data features and capabilities, translating them into personalized acquisition strategies and measurable outcomes.
• Synthesize insights across customer behavior, performance, business results, and emerging trends to surface growth opportunities and build frameworks that support prioritization.
• Influence investment decisions and strategic priorities through data-driven business cases and recommendations.
• Advance AI adoption across Consumer Bank Marketing by identifying high-value use cases, evaluating emerging capabilities with partner teams, and championing new ways of working that improve productivity and decision-making.
• Lead complex, cross-functional strategic initiatives end-to-end in a highly matrixed environment, aligning senior stakeholders and presenting recommendations to leadership to drive decisions and secure investment.

Required qualifications, capabilities and skills

• 7+ years of experience in marketing, growth strategy, digital strategy, customer acquisition, management consulting, product marketing, or a related field.
• Proven track record developing growth strategies, business cases, and executive-level recommendations that drive measurable business results.
• Experience leading complex cross-functional initiatives and influencing outcomes across large organizations.
• Strong strategic thinking and problem-solving skills, with the ability to connect information from multiple sources, evaluate tradeoffs, and translate insights into actionable recommendations.
• Demonstrated ability to leverage data and insights to guide decision-making, prioritize investments, and influence strategy.
• Strong communication and presentation skills, including experience presenting to senior leadership.
• Comfortable navigating ambiguity and creating structure around complex business challenges.
• Demonstrated interest in emerging technologies and practical applications of AI to improve business outcomes, team effectiveness, and customer experiences.

Preferred qualifications, capabilities and skills

• Experience with growth strategy, customer acquisition, funnel optimization, channel optimization, customer experience strategy, or innovation initiatives, including identifying and developing new business opportunities or growth programs.
• Experience influencing strategic roadmaps within highly matrixed organizations.
• Experience helping teams adopt new tools, technologies, or ways of working.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.