Senior Analyst, Marketing Analytics

Role Description

We’re looking for an experienced Senior Analyst, Marketing Analytics to help us change the way the world works. Here, you’ll be a key member of our Data Analytics team, where you will use your quantitative background to dive into large datasets to guide decision-making for the B2C Marketing team.

• Build a comprehensive understanding of how customers move through our digital ecosystem—from initial visit to purchase and beyond.
• Analyze and mitigate customer churn effectively while also driving strategies for customer acquisition and optimize trial-to-conversion processes.
• Make data driven strategy recommendations in areas such as customer acquisition, customer activation and retention, media mix modeling, marketing attribution, and experimentation.
• Deep dive into advanced analyses, providing robust models tied to business objectives and outcomes, and being able to derive meaningful conclusions from it.
• Ideate and implement unexplored analyses that can identify areas of opportunity that support business goals and evolve business strategy.
• Work with the data engineering and reporting arm of the Data Analytics team to better evolve self-service reporting based on your analyses and adopted by the Marketing team.
• Be able to work independently, identify dependencies to unblock projects, and craft courses of action to complete projects.
• Manage multiple complex projects in parallel tracks.

Qualifications

• 5+ years of professional experience in Marketing Analytics, Growth Marketing Analytics, Performance Marketing, Marketing Campaign Analytics, etc. + Domain expertise in eCommerce software sales models.
• 3+ years’ experience working in business intelligence, data analytics, data science, or similar role.
• Highly advanced technical skills (i.e. SQL, R, etc.) and database skills with preferred experience in Snowflake.
• Proficiency in statistical analysis and predictive modeling. Demonstrated use of statistical models in influencing or changing the course of marketing strategies.
• Experience creating accurate revenue forecasts and financial models involving LTV and ARR.
• Deep knowledge of marketing metrics and KPIs. Experience in analyzing marketing campaign performance and ROI. Strong understanding of market trends, seasonality, customer behavior, and competitive landscape.
• Experience in analyzing key customer pathways, surfacing friction points to identify where experimentation can improve flow and conversion.
• Proficiency in Google Analytics, advantages and limitations of GA4 event tracking and its effect on analytics.

Benefits

• We offer a fully remote workspace.
• There is no pressure to work in an office whatsoever.
• Hours are flexible, too! You’ve worked hard to build your life, and we don’t want you to give it up for work.
• Our team is growing fast, and there’s a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.