Product Director, Digital Insights (, NC, United States)

Job Description

As the Digital Insights Product Director within Digital Channels, you lead the strategic evolution of the Digital Insights function across Consumer & Community Banking owned digital channels, including Chase.com and the Chase mobile app. Act as the primary architect for evidence-based digital product development, synthesizing competitive intelligence, market benchmarking, and a rigorous blend of qualitative and quantitative customer insights to create a 360‑degree view of growth opportunities and product differentiation.

Job Responsibilities

• Architect a continuous intelligence loop that synthesizes competitive benchmarking, market trend analysis, and comprehensive customer insights. Use this triangulation to paint a holistic picture of the digital landscape, identifying high‑impact opportunities for new feature development and channel growth.
• Establish a systematic cadence for monitoring the digital ecosystems of competitors and adjacent industry leaders. Distill findings into actionable intelligence that informs the CCB digital product roadmap and ensures our mobile and web offerings maintain a competitive edge.
• Partner with Digital Product leadership to prioritize the feature backlog by balancing qualitative user needs (the why) with quantitative behavioral patterns (the what), ensuring our digital channels deliver validated, high‑impact experiences.
• Serve as the definitive voice of the market and the user for CCB executive leadership. Translate complex, multi‑source data — combining qualitative depth and quantitative scale — into compelling strategic narratives that drive consensus and investment.
• Manage and lead critical third‑party vendor relationships including JDPower and McKinsey on behalf of Digital.
• Partner closely with Data and Analytics teams to blend rich behavioral data into decision‑making, ensuring research initiatives are informed by real‑time platform usage and customer funnel performance.
• Define and track OKRs that correlate the Digital Insights function with product outcomes, demonstrating the commercial value of our competitive positioning and data‑backed feature development.

Required qualifications, capabilities, and skills

• Bachelor's degree
• 7+ years of senior leadership experience in digital strategy, competitive intelligence, and experience in high‑volume, enterprise‑scale digital platforms within Financial Services.
• Exceptional ability to synthesize high‑level market/customer data into strategic narratives that influence C‑suite decision‑making.
• Proven mastery of mixed‑method research, with a track record of successfully integrating qualitative human‑centric insights with quantitative behavioral‑centric analytics.
• Proven track record of integrating competitive benchmarking and market intelligence with customer data to provide a holistic 360‑degree view of the business landscape.
• Deep experience partnering with product management teams throughout the lifecycle, from early‑stage discovery and feature validation through to post‑launch optimization.
• Demonstrated success in optimizing processes and tooling across large, matrixed organizations.
• Proven ability to lead high‑performing teams, in person and virtually.

Preferred qualifications, capabilities, and skills

• Recognized thought leader within a related field.
• Advanced degree in a research‑focused or business field (e.g., MBA, Psychology, Human Factors, or related disciplines) preferred.

Benefits

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

Equal Opportunity Employer / Disability / Veterans

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most‑used digital solutions all while ranking first in customer satisfaction.

The Digital team is dedicated to creating innovative, industry‑leading products and experiences that help customers access, share and control their financial data so they can make smart decisions with their money. Teams enable innovation while adhering to the firm's data sharing principles of security, customer control and convenience, and privacy.