GTM Strategy & Operations Lead

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. About the Revenue team The Revenue team drives Affirm’s top-line growth through strategic partnerships, pricing, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm’s products. About the Role GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market. As an individual contributor, the Lead owns the go-to-market for a specific product line or segment end to end. You're handed the objective ("drive adoption for this new feature") and you decide how: the rollout plan, the enablement, the tracking. You turn half-formed product and pricing inputs into a plan a rep can actually execute. What You'll Do - Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward. - Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal. - Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe. - Build and maintain the materials, processes, and playbooks the field needs. - Sit close to the field, and turn what you hear into recommendations for Product Marketing. - Analyze performance data to find where a launch is stalling, and flag risks early.

What We Look For - 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment. - A track record of owning a go-to-market motion or product line end to end, rollout through adoption, within a defined scope. - You've been handed vague "go make this work" instructions, then built a solution that resonated with stakeholders and customers. - Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing. - Comfort translating product and pricing strategy into practical, field-ready execution. - Solid analytical instincts: you use adoption and performance data to decide what to do next, not just to report what happened. - Clear, action-oriented writing and speaking. - You do your best work in ambiguity and move fast without waiting to be told the approach. - Familiarity with merchant, payments, or fintech ecosystems is a must-have. Pay Grade - K Equity Grade - 6 Employees new to Affirm typically come in at the start of the pay range . Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents. ) USA base pay range (CA, WA, NY, NJ, CT) per year: $145,000 - $205,000 USA base pay range (all other U. S. states) per year: $128,000 - $188,000 Please note that visa sponsorship is not available for this position. #LI-Remote Remote-first with flexibility built in Affirm is proud to be a remote-first company.