Sales Executive

Sales Executive

Lead Generation Technologies (LGT) generates leads in a number of categories through the use of multi-media advertising. The core function of LGT is to develop premium industry brands which operate as group advertising models, giving individual companies the opportunity to reap the benefits of large-scale advertising campaigns without any upfront cost or risk. LGT produces the advertisements and distributes them through a variety of media executions. Inbound consumer responses are then routed through a third party call center for additional screening or are delivered directly to waiting buyers through LGT’s lead exchange to be purchased on a Cost Per Lead basis.

The Sales Executive is responsible for targeting and developing new verticals, as well as working with existing clients to foster retention and growth. He/she is responsible for researching and prospecting unexplored, opportune categories and the necessary development and implementation of specified sales strategies as it relates to new creation of these new categories. The Sales Executive will account for the initial enrollment of client accounts, ongoing development of strategies to expand client relationships and ensuring that all potential barriers to success are handled on a proactive basis.

Specific duties of the position are as follows:

• Aggressively research and develop new market opportunities for LGT to establish brands in order to service currently untapped lead generation categories.
• Establish a coordinated, systematic sales approach utilizing self-generated prospect lists and market research and analysis to best penetrate new market opportunities in a timely and effective fashion.
• Perform outbound prospecting initiatives, including but not limited to; cold-calling, email campaigns, social networking endeavors, etc.
• Utilize existing rolodex to obtain new clients where applicable.
• Develop sales pipeline with associated tracking and monitoring capabilities through the use of Nutshell (CRM) and pursue new clients on a systematic basis
• Perform the necessary due diligence to properly research new brands and offers to best establish the product definitions, advertising copy, intake scripts and overall look and feel of the brand and associated creative.
• Research competition, competitive issues, products, and industry trends using the internet, Stradegy, VMS and other tools at your disposal.
• Assume day-to-day ownership and all associated management duties of each accounts sold into the platform, as well as existing accounts transferred to you.
• Develop strong relationships with the advertiser’s lead buyer and marketing departments from the staff to the executive level and ensure all accounts are successful and remain positioned for expansion
• Serve as the advertiser’s in-house expert to maximize their use of LGT’s lead generation platform
• Understand the advertiser’s marketing plan and business objectives including the relevant conversion/enrollment funnel, allowable customer acquisition costs, etc.
• Work with clients to establish campaign goals, targets and success metrics
• Collaborate with advertisers to identify opportunities to optimize copy, creative, promotions, etc. to improve overall campaign performance
• Continually monitor performance of the advertiser’s campaigns and aggressively pursue new revenue generating opportunities
• Work with LGT’s product team to ensure our products are always best in class and include appropriate input from our client base
• Assist in the evaluation of new media sourcing opportunities and develop a communication strategy that will promote acceptance of new supply channels by the buy side client base
• Assist in the development of LGT sales collateral and company positioning materials
• Travel to trade shows and client visits as needed (2-5 times per year)

4 year college degree (BA/BS) or extremely relevant work experience.

2+ years experience in a competitive sales role or revenue-targeted function.

Hunter's mentality with strong telephone presentation skills.

Capacity to make 50 outbound calls a day, consistently.

Proven track record of exceeding individual and team quotas.

Ability to clearly and persuasively articulate the company's solutions.

Ability to learn new technologies quickly and retain information.

Superior written, verbal and interpersonal communication skills.

Working knowledge of MS Word, Excel, PowerPoint and Outlook.

Position reports to the LGT Director of Business Development.

Position location will be in Los Angeles, California.

Position requires out of town travel on a limited basis.