Social Media Manager

Elite Hockey HQ is looking for a Social Media Manager to grow and engage its community of hockey athletes, coaches, and teams across social platforms. This role will own the day-to-day voice of the brand online, translating the company's training programs, skill content, and athlete-facing tools into content that resonates with players and parents at every level of the game. What you'll do Plan, create, and publish a consistent content calendar across platforms such as Instagram, TikTok, X, and Facebook Develop short-form video and static content that highlights training programs, skill work, and product features Monitor engagement, respond to comments and messages, and grow community interaction across channels Track performance metrics and report on what content drives growth, engagement, and sign-ups Collaborate with the broader team to align social content with product launches, promotions, and season timing Stay current on social platform trends and adapt content formats to maximize reach What we're looking for Proven experience managing social media accounts for a brand, company, or organization Strong writing and visual storytelling skills, with an eye for what performs on each platform Comfort with short-form video creation and basic editing tools Ability to work independently, manage a content calendar, and hit publishing deadlines Data-driven mindset with experience using platform analytics to inform content decisions Excellent communication skills and attention to brand voice and tone Nice to have Familiarity with or interest in hockey or competitive youth/junior sports Experience running paid social campaigns Basic graphic design skills (e.g., Canva, Adobe tools) #J-18808-Ljbffr