Social Media Manager and Content Creator

Job description: NYC/Hybrid | Full-time | Early-stage equity About Layup Layup is a financial services startup that helps sports bettors manage their money. The Role We need someone to own Layup’s social media presence, produce video content, and help build the CEO’s personal brand — all through the lens of someone who actually bets on sports. This is a startup. You’ll wear a lot of hats. But the core of this role is creating short-form video content that bettors actually want to watch. What you’d do: Create, shoot, and edit short-form video content (TikTok, Reels, Shorts) for Layup’s channels and the CEO’s personal accounts Own Layup’s social presence across Twitter/X, TikTok, Instagram, Reddit, and Discord Film the CEO — coach him on what works, turn conversations and meetings into content, help him build a real social media presence Plan and execute campaigns end-to-end — strategy, creative, execution, measurement Build and manage email campaigns (drip sequences, announcements, re-engagement) Create landing pages and assets — you don’t wait for a designer Engage with sports betting communities as someone who’s already part of them Bring the bettor’s perspective to product decisions — you’re not just marketing the product, you’re telling us what bettors actually want because you are one Track what’s working, kill what’s not, double down on what is What makes you the right person: You love sports betting — not casually, genuinely. You know sportsbooks, odds, props, and line movement because you live it You can make great video content. Shooting, editing, being on camera or behind it — you’re comfortable with all of it You’re already creating content on your own and it’s good You can do it yourself — video production, graphic design, copywriting, whatever needs to happen Comfortable with tools like CapCut, Canva, Figma, Mailchimp, or whatever gets the job done You’re self-directed — you don’t need someone checking in every day to stay productive You’re hungry. You want to build something, not maintain something NYC-based Nice to have: Experience building a founder or executive’s personal brand on social SEO knowledge Experience managing a Discord or Reddit community Basic analytics chops (GA, social dashboards) Experience running paid social campaigns Benefits: Health insurance Unlimited PTO — we expect you to take at least 15 days Flexible work — mix of in-office and remote. We’re in NYC and we’ll want you around, but we’re not counting your desk hours You’ll work directly with the founding team — your ideas won’t disappear into a backlog Early-stage startup equity 401k #J-18808-Ljbffr