Director of Sales, Supplements

Job Description

Job Description

ABOUT BOOSTED COMMERCE 

Boosted Commerce (founded in 2019) is a digitally-native, CPG platform focused on acquiring and building new, fast-growing beauty, health, and wellness brands. We are a seasoned team of traditional retail and ecommerce operators already scaling several consumer brands with proven product-market fit. We are looking for highly motivated people who thrive in an entrepreneurial atmosphere to join us. If that sounds like you—reach out! 

POSITION OVERVIEW 

Boosted Commerce is looking for a Director of Sales, Supplements to lead and scale our sales strategy across our dietary supplement and nutrition brand portfolio. This is a high impact role for an experienced sales leader who understands the supplement industry and has a proven track record of growing brands across major retail, specialty, distribution, and marketplace channels. You will own the sales roadmap for our supplement brands, build and manage key retail and distributor partnerships, and help shape our strategy from acquisition to shelf. to lead and scale sales strategy across our dietary supplement and nutrition brand portfolio. This is a high impact role for an experienced sales leader who understands the supplement industry and has a proven track record of growing brands across major retail, specialty, distribution, and marketplace channels. You will own the sales roadmap for our supplement brands, build and manage key retail and distributor partnerships, and help shape our strategy from acquisition to shelf. 

The ideal candidate has strong relationships with retail buyers, understands supplement category and regulatory dynamics, and is excited to build and scale a multi brand sales engine from the ground up. 

YOUR RESPONSIBILITIES 

• Own the sales strategy for Boosted Commerce's supplement brand portfolio, setting channel priorities, revenue targets, and go-to-market plans for new and existing accounts 
• Build and manage key relationships with major retail and distribution partners, including GNC, Vitamin Shoppe, Walmart, Target, CVS, Walgreens, Costco, Sprouts, Whole Foods, UNFI, and KeHE. 
• Lead new account acquisition, identifying and closing new wholesale, distributor, and retail partnerships to expand brand distribution 
• Develop and pitch retail-ready sell sheets, line sheets, and buyer presentations in partnership with marketing and creative teams 
• Own forecasting and demand planning in collaboration with operations, supply chain, and finance to ensure retail commitments and inventory needs are met 
• Negotiate trade terms, pricing, and promotional programs that protect brand margin while driving volume 
• Oversee retail compliance requirements, ensuring claims, labeling, and product listings meet FDA, DSHEA, and retailer specific guidelines, in coordination with internal and external partners. 
• Represent Boosted Commerce's supplement brands at trade shows, buyer meetings, and industry events (e.g., Natural Products Expo West, Newtopia Now, etc.) 
• Partner cross-functionally with brand, marketing, and product teams to ensure retail strategy aligns with brand positioning and product roadmap 
• Build repeatable sales processes and playbooks that can scale across current and future acquired supplement brands 
• Report on pipeline, account performance, and channel P&L to executive leadership 

 

TO BE THE BEST FIT FOR THIS ROLE YOU NEED 

• 7+ years of sales experience in the supplements, nutrition, vitamins, or broader CPG industry, with a track record of closing and growing retail/wholesale accounts 
• Direct experience selling into supplement or nutrition-focused retail and distribution (GNC, Vitamin Shoppe, Walmart, Target, CVS, Walgreens, Costco, Sprouts, Whole Foods, UNFI, and KeHE) strongly preferred 
• Existing relationships with supplement/nutrition category buyers and category managers 
• Working knowledge of DSHEA, FDA supplement labeling requirements, and retailer compliance standards, with the ability to ensure products and claims meet applicable requirements. 
• Experience managing multi-brand or multi-category sales portfolios 
• Demonstrated ability to drive profitable growth through effective forecasting, pricing, promotional strategy, and account management. 
• A builder’s mindset with a passion for creating sales strategies, processes, and infrastructure from the ground up. 
• Excellent negotiation, presentation, and relationship-building skills 
• Experience working cross-functionally with marketing, operations, and finance teams 
• Comfortable operating in a fast-paced, entrepreneurial, multi-brand environment 
• Willingness to travel for buyer meetings, trade shows, and account visits 

 

BOOSTED COMMERCE OFFERS:

• Salary: $130,000 - $150,000 annually 
• High-growth company at an early stage 
• Hybrid Position | In Office 2 Days Per Week 
• Flexible Time Off 
• Benefits (Medical, Dental, Vision, 401(k), etc.) 

Boosted Commerce is an equal-opportunity employer committed to diversity and inclusion. We believe bringing together people from diverse backgrounds enhances our ability to think more creatively and to come to the right conclusion more often. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, or disability. 

\nCompany Description

Boosted Commerce (founded in 2019) is a digitally native, CPG platform focused on building beauty, health, and wellness brands. We are a seasoned team of traditional retail and ecommerce operators and are looking for highly motivated people who thrive in an entrepreneurial atmosphere to join us. If that sounds like you—reach out!

Company Description

Boosted Commerce (founded in 2019) is a digitally native, CPG platform focused on building beauty, health, and wellness brands. We are a seasoned team of traditional retail and ecommerce operators and are looking for highly motivated people who thrive in an entrepreneurial atmosphere to join us. If that sounds like you—reach out!