Marketing Automation Manager

Role: Marketing Automation Manager

Location: Port of Miami

4x a week onsite and remote Fridays

• Must have strong Salesforce Marketing Cloud experience.
• Strong SQL experience
• 3-5 years of experience - can be a lead

We're hiring a Marketing Automation Manager to own the technical execution of our CRM automation program in Salesforce Marketing Cloud (SFMC). This is a hands-on, execution-focused role for someone who thrives working in a complex data environment, and takes pride in getting things right. You will report to the Senior Manager, CRM Marketing and work in close alignment with our corporate data team.

• Journey Builder & Lifecycle Automation: Build, manage, and optimize triggered and lifecycle journeys in SFMC Journey Builder; own entry logic, decision splits, wait steps, and exit conditions; audit active journeys for performance, data accuracy, and deliverability on an ongoing basis.
• Audience Segmentation & Data Work: Build and maintain audience segments using data extensions and SQL-based queries; work within Databricks to access, explore, and operationalize data for CRM use cases; partner with the corporate data team to align on data structures, naming conventions, and segment logic while maintaining CRM program needs.
• AMPscript & Dynamic Content: Write and maintain AMPscript for personalization, conditional content, and data lookups; apply dynamic logic across templates to support segmented messaging at scale. Data Flows & Integrations
• Maintain and troubleshoot data flows between SFMC, Salesforce CRM, and Databricks; flag data issues proactively and document integration architecture and dependencies.
• Execution Standards: Uphold QA, testing, and deployment best practices; maintain accurate documentation; surface risks and blockers to the Senior Manager promptly.

QUALIFICATIONS AND EDUCATION

• 3 5 years of experience in marketing automation, CRM operations, or email technology with a strong record of production-grade execution.
• Proficiency in Salesforce Marketing Cloud (SFMC) required, hands-on experience with Journey Builder, Automation Studio, Content Builder, and data extensions.
• Experience working in Databricks or a comparable data platform required; must be comfortable navigating large datasets, writing SQL queries, and building audience segments without dedicated data engineering support.
• Strong AMPscript and SQL skills; able to build and troubleshoot dynamic content and data logic independently.
• Experience with SFMC-to-CRM integrations and data pipeline basics; familiarity with Salesforce CRM a plus.
• Able to work cross-functionally with technical and data teams, align on shared processes, and advocate for CRM needs.
• Detail-oriented and accountable; takes ownership of accuracy, documentation, and on-time delivery.