Affiliate Marketing Specialist

Affiliate Marketing Specialist

Philippines

Role Overview

We are hiring an Affiliate Marketing Specialist to own our affiliate, word-of-mouth, and referral programs. The right person is a data-led growth marketer who knows how to design incentives, structure programs, and turn happy users and motivated partners into compounding, viral loops of new signups and active customers.

Key Responsibilities

• Own the end-to-end affiliate program — recruitment, onboarding, activation, payouts, and ongoing performance management
• Build a high-quality roster of affiliates across content creators, communities, comparison sites, KOLs, and niche operators relevant to our products
• Set commission structures, tiers, and incentives that drive the right behaviour without leaking margin
• Continuously prune low performers and double down on what is working
• Design, launch, and iterate on user referral programs that turn customers into a reliable acquisition channel
• Build word-of-mouth and ambassador motions that amplify product launches and key moments
• Create the in-product surfaces, messaging, and reward mechanics that actually get users to share
• Identify and build viral loops within and around our products — where each new user predictably drives the next
• Run structured experiments on incentives, reward design, sharing surfaces, copy, and timing
• Map the math of each loop (k-factor, cycle time, payback) and continuously work to improve it
• Instrument every program end-to-end so attribution, fraud, and performance are clean and reliable
• Define and track the core KPIs: referred signups, activation rate, CAC, payback, fraud rate, share rate, k-factor
• Build dashboards that make program health legible to the wider team and inform decisions on spend, incentives, and scope
• Proactively detect and shut down fraud, abuse, and incentive gaming
• Work closely with product and engineering on in-product referral surfaces, tracking, and attribution
• Partner with finance and compliance on payout structures, KYC/AML, and program terms
• Coordinate with the wider growth, content, social, and partnerships teams to amplify programs at launch and on an ongoing basis

Requirements

• 3–5 years in affiliate, referral, partnerships, or growth marketing with direct ownership of a measurable program
• Demonstrable track record growing a meaningful acquisition channel through affiliates, referrals, or viral loops
• Strong data orientation — comfortable in spreadsheets, BI tools, and attribution platforms, and confident in SQL or willing to learn
• Hands-on experience with affiliate platforms (Impact, PartnerStack, Trackier, Everflow, or similar) and referral tooling
• Sharp instincts for incentive design — what motivates partners and users without breaking program economics
• Strong written English and the ability to recruit, brief, and manage external partners professionally
• Self-starter mindset, comfortable owning a program end-to-end in a fast-moving environment

Nice to Have

• Working knowledge of crypto, digital assets, and the crypto KOL / ambassador / community ecosystem
• Experience running affiliate or referral programs for trading, fintech, or other financial products
• Familiarity with crypto-native channels (X/Twitter, Telegram, Discord, YouTube creators, on-chain campaigns)
• Experience with fraud detection and prevention in incentive-driven programs
• Comfort using AI tooling for partner research, outreach, and content personalisation

What Success Looks Like in the First 6 Months

• A live, performing affiliate program with a curated roster of partners and clean attribution
• A redesigned (or net-new) user referral program with measurable k-factor and steady cycle time
• A clear dashboard of program health — signups, CAC, payback, fraud, and share rate — trusted across the team
• Demonstrable contribution to overall acquisition from affiliate, referral, and word-of-mouth channels

Perks

• Remote Setup
• HMO on day 1