Email & Web Marketing Specialist

Email & Web Specialist Full-time | In-Office | Tampa, FL Base Salary: $60,000 - $65,000 Possible Earning Potential: $75,000 Benefits: 10% Bonus + Full Health + PTO Position Overview The 21st Agency is looking for an Email & Web Specialist to support client marketing efforts across email platforms, websites, ecommerce, and campaign execution. This role is ideal for someone who is detail-oriented, technically capable, and comfortable working across multiple client accounts. The right person can confidently navigate platforms like Klaviyo, Mailchimp, ActiveCampaign, WordPress, and Shopify, while keeping campaigns, websites, automations, links, forms, and user flows clean, functional, and on schedule. You will work in a collaborative, in-office environment with free coffee, an office dog, impromptu practical jokes, Fortune 500 clients, and a team that knows how to move fast without letting the small details slip. Responsibilities Email Marketing Build, schedule, and QA email campaigns in Klaviyo, MailChimp and ActiveCampaign Set up automated email flows, including welcome sequences, abandoned cart flows, nurture campaigns, and promotional series Segment email lists based on audience behavior, customer data, campaign goals, and client needs Assist with email performance reporting, including open rates, click rates, conversions, revenue, and list growth Ensure emails are mobile-friendly, properly linked, on-brand, and error-free before deployment Support ongoing list hygiene, tagging, suppression lists, and compliance best practices Website Development Build, update, and maintain websites and landing pages in WordPress and Shopify Make copy, image, layout, product, and content updates across client websites Troubleshoot website issues and coordinate when advanced support is needed Create and update landing pages for campaigns, promotions, lead generation, and ecommerce initiatives Ensure websites are optimized for user experience, mobile responsiveness, and conversion goals Support SEO basics, including metadata updates, internal linking, page structure, and content formatting Basic HTML/CSS knowledge or the ability to troubleshoot simple formatting issues preferred Ecommerce & Shopify Manage Shopify product updates, collections, promotions, discount codes, and homepage merchandising Support ecommerce email integrations and customer journey touchpoints Assist with campaign setup for product launches, seasonal promotions, and sales events Monitor site functionality related to checkout, product pages, forms, and customer experience Campaign Execution & Reporting Familiarity with Google Analytics, Looker Studio, Shopify reporting, Klaviyo analytics, or similar reporting tools preferred Collaborate with the strategy, content, creative, and paid media teams to bring campaigns to life Ensure email and web deliverables are executed accurately and on schedule Track campaign performance and help identify opportunities for optimization Maintain organized workflows, project updates, and documentation across client accounts Stay current on platform updates, best practices, and emerging tools related to email marketing, ecommerce, and web management Required Experience Hands‑on experience with Klaviyo and MailChimp Hands‑on experience with ActiveCampaign Hands‑on experience with WordPress Hands‑on experience with Shopify Strong understanding of email campaign setup, automation, segmentation, and reporting Experience updating websites, landing pages, and ecommerce content Basic understanding of UX, conversion optimization, and mobile‑first design Strong attention to detail and ability to QA work before launch Ability to manage multiple projects and deadlines across different clients Comfortable working in a fast‑paced agency environment Basic HTML/CSS knowledge Experience with Google Analytics, Looker Studio, or similar reporting tools Experience with ecommerce brands, service businesses, or local businesses Understanding of SEO basics Experience with CRM tagging, list management, and customer journey mapping Skills & Qualities Highly organized and detail‑oriented Strong problem‑solving skills Comfortable learning new tools and platforms Clear communicator who can collaborate across departments Able to balance technical execution with marketing strategy Proactive, dependable, and deadline‑driven Strong eye for layout, formatting, and brand consistency Role Requirements Must have experience using Klaviyo, ActiveCampaign, WordPress, and Shopify Must be able to manage both email and web‑related tasks with minimal oversight Must be comfortable working on multiple client accounts Must be able to QA campaigns, websites, links, forms, automations, and user flows before launch About The 21st Agency The 21st Agency is a creative marketing agency that helps brands grow through smart strategy, strong creative, and thoughtful execution. We work with a range of clients across industries, supporting everything from brand positioning and content strategy to paid media, email marketing, websites, and campaign development. We are looking for someone who can bring technical skill, attention to detail, and a strong marketing mindset to our growing team. #J-18808-Ljbffr The 21st Agency