Leasing Manager

Leasing Manager – The Reserve NYC (+ Multi-Market Portfolio) Luxury coliving & furnished housing | Based in NYC | $95k–$120k + performance bonus The Role We're hiring a Leasing Manager to own the leasing pipeline — and the marketing engine behind it — at The Reserve NYC, a 256-unit luxury coliving community in East Harlem, with responsibility expanding across our growing portfolio in Nashville, Raleigh, and other emerging markets. This is a closer's role with real creative autonomy. You'll run tours, convert leads, and negotiate leases — and you'll also command the channels that fill your funnel: niche listing platforms, local partnerships, digital advertising, and lifestyle content. Your pipeline, your strategy, your results — with direct visibility to ownership. Every property has a furnished housing component — coliving suites, flex-term units, and fully furnished apartments for travel nurses, corporate relocators, grad students, and remote workers. Leasing and marketing these units takes creativity, hustle, and deep knowledge of where non-traditional renters actually look. What You'll Own What You'll Own Leasing (the core): Manage the full leasing cycle: lead follow-up, scheduling and conducting tours, application processing, lease execution, and move-in coordination. Drive occupancy by converting leads quickly and reducing days-on-market across coliving suites and furnished units. Set and negotiate rental rates; partner with property management on pricing strategy for short-term, mid-term, and long-term lease structures. Own renewal outreach and lease renewal negotiations to maximize retention and on-budget revenue. Monitor the leasing pipeline daily; track lead sources, conversion rates, and occupancy targets in the CRM (EliseAI or HubSpot) with persistent, professional follow-up. Own niche listing channels — daily management, reposting, and creative testing across Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, and Reddit. Develop lifestyle-forward marketing content for non-traditional renters (travel nurses, corporate relocators, grad students, remote workers). Build and maintain local partnerships per market: cafes, gyms, coworking spaces, brokers, universities, medical centers, corporate HQs, relocation services, and micro-influencers. Manage digital advertising on Google and Meta; monitor spend efficiency and reallocate based on cost-per-lease performance. Maintain property landing pages, lead capture tools, and tour scheduler connections; handle basic on-page SEO. Run Instagram and TikTok with a neighborhood-first, lifestyle-driven lens; coordinate photo/video shoots per property. Keep all major ILS listings accurate (Apartments.com, Zillow, StreetEasy) and supplement with niche platform exposure. Build SOPs for channel management, listings, and campaign launches as the portfolio scales. Track and report weekly leads by channel, market, and unit type — furnished vs. unfurnished broken out. Own cost-per-lead and cost-per-lease metrics; deliver weekly performance summaries to property leadership and monthly reports with strategic recommendations to ownership. Your Qualifications Your Qualifications 3–5+ years of combined leasing and marketing experience in multifamily, luxury real estate, furnished housing, coliving, or hospitality. Proven track record closing leases and consistently hitting occupancy targets. Hands-on experience with niche platforms (Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, Reddit) and with leasing furnished, flex-term, or coliving units to non-traditional renters. Google/Meta ads, CRM management (EliseAI, HubSpot, or similar), and basic on-page SEO. Strong communication and negotiation skills — you build rapport quickly and guide prospects to signed leases. Creative instincts — copy, shoots, and adapting voice across platforms. Scrappy, detail-obsessed operator who thrives in a fast-paced, lease-up environment. Familiarity with New York residential tenancy law a plus. Nice to Have Nice to Have Experience with AI leasing tools (MeetElise or similar) Multi-market or lease-up launch experience Base salary: $95,000 – $120,000, commensurate with experience Performance bonus tied to occupancy and leasing goals Strong benefits package including health, dental, and vision Full creative and leasing autonomy with direct visibility to ownership Real career runway at a fast-growing national property management firm #J-18808-Ljbffr